The Wimbledon championships are here once again! And that means several things; there’ll be heaps of strawberries and cream, Pimm’s all round and a lot of loud grunting left, right and centre court – not to mention a line up of tense matches to come. The big question is … will Murray keep his Wimbledon title? We’ll have to wait to find out… But for now, in keeping with the tennis theme, we’ve drawn a few comparisons between tennis and digital marketing that we couldn’t help but notice.
They serve, we pitch
It’s the start of a potentially incredible journey, and it all rests on this starting moment. At this point in time, it’s important for tennis players and marketers alike to keep their cool and deliver a convincing and effective performance.
Acing the next move
Much like the feeling of a successful serve with no returning shot, sending over a campaign plan or proposal that’s so good there’s no need for to-ing or fro-ing is what we strive for.
Accepting there are no one-shot wins
When it comes to areas of digital marketing such as SEO, there are no one shot wins. Ensuring your website is optimised and visible is an ongoing process, as you’re often facing a rally of search engine algorithm updates that need to be monitored. Many people still assume SEO is a one-time fix, but this couldn’t be further from the truth. Stale websites that don’t get updated won’t stand a chance in today’s world of consistent fresh blog posts, evergreen content and whitepapers.
Practice and Ongoing Learning is Key
Wimbledon champions would be nothing without their training and ongoing practice. Similarly, due to the ever-changing digital landscape, we strive to never stop learning and perfecting our practices. In the digital world, you can’t afford to be left behind.
Much like tennis match analysis giving insight into winning serve percentages, aces, faults and serve speed, we make use of data to plan and strategise everything we do. We use analytics insight to decide what route to take next, analyse campaigns, monitor progression and understand where our audience is coming from.
Targeting Open Space
Wimbledon players have their strategies, and so do digital marketers. Drop shots are taken in tennis to target when the competition is far away from the net. Similarly to this, we like to investigate and target territories that have not yet been explored, always thinking outside of the box.
Set Points Matter
Sometimes, one point can make the difference between winning and losing. When it comes to PPC (pay per click), this couldn’t be more true. We understand that creating quality ads and setting quality bids that surpass the competitions’ allows us to win that top spot in the search results – preparation is key.
We Avoid the Fouls
Avoiding a foul is a given in tennis – keeping the ball within the lines is necessary when playing. When it comes to SEO, understanding and utilising white hat SEO is necessary for success. Step outside of that white line and you’re in to black hat SEO territory – never a winner.
A digital marketer is nothing without their tools. Much like Wimbledon relies on Hawk-Eye, we rely on our range of SEO, social and PPC tools to provide the best possible service.
Love Wimbledon? Take Our Quiz!
We’re guessing you already know what type of marketer you are, but give our fun, interactive quiz a go to find out which Wimbledon Tennis Star you’re most like!