Recently our friends at the BPMA carried out their first BPMA Business Performance Benchmarking Study. In its analysis of key areas of the promotional merchandise industry the study paid particular attention to the marketing methods used by both suppliers and distributors alike.
The findings were clear. The importance of, and investment in, Search Engine Optimisation (SEO) is seeing a steady increase throughout the promotional merchandise industry with distributors particularly embracing the digital sphere. (more…)
