It’s essential for us to develop a healthy working relationship with each of our clients, which is why our first action of business is to have a discussion. By doing this, we can gain a deeper understanding of your business’s fundamentals as well as insight into the products and/or services you provide.
We can then carry out a preliminary review of your website and identify your existing level of online visibility. This will not only aid us in demonstrating how powerful SEO can be for your business but will also allow us to develop the correct KPI expectations.
We investigate your business's current and historic online PR as well as your social media involvement to identify your existing digital reputation. This also gives us an understanding of how your business targets your customers and an idea of who we will represent you through our SEO activities.
Having an understanding of your market is essential to being successful in business. This is why it is essential for us to identify your digital competition. By monitoring your key competitors throughout the duration of your SEO campaign, our strategies can evolve as market trends and new marketing opportunities become available to your industry.
After your main digital competitors have been identified, their websites can be critiqued. We also study their interaction with online communities and the platforms they use. This will reveal a potential strategic opportunities for your business.
By comparing your business’s website to the websites of your industry’s leaders a benchmark for your market’s expectations can be established. It would then be easier to amend your website and include content that will satisfy and engage users, leading to an increase in converting visitors.
Search Engine Optimisation is an art and a science. Find out more about SEO, why it's important, and how it's different from Pay-Per-Click Advertising.What Is SEO?
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