SEO vs PPC
Which is better?

★★★★★ Rated 4.8 on
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MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

Fire vs Fireworks

You want your business to be visible online and you want relevant traffic coming to your website. Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) can help you achieve visibility and relevant converting traffic - but in very different ways. In fact, they often work extremely well together in harmony.

Unfortunately, seemingly tight marketing budgets and limited timeframes mean many businesses feel they can not invest in both of these great marketing channels. However, this doesn’t have to be the case.

For now, let’s explore their key differences.


PPC is like fireworks

Fireworks immediately give you a big bang but they're short lived if you don't keep paying for more.

SEO is like fire

Fire is far less noticeable at first but once it spreads it can become bigger and more impactful than even the largest fireworks.

SEO is ideal if...

...you want long term results. An investment in expert SEO means your business will naturally be visible to your audience, without paying directly for placements in search results. The results will require more patience; however they will be far more impactful in the long run.

As time goes on, your website will show for an increased number of search terms, and this extended reach will result in increased brand recognition, increased traffic and conversions.

Another benefit is that your business will look more reputable and authoritative to your target audience - after all, your website is ranking in natural search results as picked by Google itself. SEO = sustainable growth.

PPC is ideal if...

...you want quick results and maximum control. With PPC, you have the ability to instantly get your business in front of your target audience as an ad, bidding money for its placement. Unlike SEO, which takes lots of dedicated time and effort, your PPC campaign can be up and running in no time at all.



In addition to its time saving benefits, you have more flexibility with when and where your business appears in search. With in-depth audience and keyword targeting, you can guarantee your ad is being shown to relevant users on select days and at specific times if required. Depending on your budget, you can enhance your bids to be more competitive and target those most likely to convert. They can also be turned off and on whenever you please - perfect for special offers.

SEO Pros Makes you an authority Accumulates over time Increases brand awareness Cost effective Improves traffic Grows with your business Increases market share Keeps you competitive Provides customer data SEO Cons Takes time Requires expertise Needs experience to measure
PPC Pros Instant results Targeted Available across platforms Easy to turn off and on Set budgets Only pay for interactions Provides customer data Allows remarketing PPC Cons Requires expert management May be stopped by ad blockers Can be expensive

Want to know more about how SEO and PPC can help your business?

Speak to us today

SEO or PPC - why one or the other?

There will always be pros and cons. But when it comes to SEO and PPC, we don’t believe you should have to pick one or the other. The trick is to find a balance that works for you.

If you need customers immediately, PPC can bring in more customers to fund your SEO work. Once your website’s SEO starts producing better results, you can scale back your PPC to bring in only the most promising leads and reinvest the money saved into more SEO.

SEO complements PPC and PPC makes up for early shortcomings in SEO. They are the perfect pair to help your business succeed online.

Find out more about SEO

This introduction only scrapes the surface of SEO, if you want to find out more, take a look at our other pages:

What is SEO? Why SEO?