What is SEO
(Search Engine Optimisation)?

★★★★★ Rated 4.8 on
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MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

Search Engine Optimisation

We could tell you that SEO is Search Engine Optimisation (which it is). But that isn't very helpful.
What it really is is the backbone to your business's presence online. SEO is a discipline that works to improve and maintain your website's visibility in organic search results.

Organic search results are the results you see when you type a query into Google, Bing, Yahoo etc underneath paid results (usually labelled as 'Ad'). These results get the name 'organic' because they are essentially 'natural', unpaid results. The purpose of SEO is to ensure your website ranks competitively in this area of the SERPs (search engine results pages) for relevant search queries - preferably at the top!

See how we can help

Our SEO Services

How Search Engines Work

Search engines today are very, very clever (did you know Google is now self-learning to help deliver search results?) They use complex algorithms to determine what results will be of the most relevant to a user when they perform a search online.

SEO is utilised to help search engines discover this relevant content - they are smart, but they still need some help. Search engines have automated robots 'crawl' all the billions of pages on the internet, so there's lots of competition.

 

SEO Jargon Buster


  • SEO: search engine optimisation

  • Search Query: a 'search' or 'query' entered by a user into a search engine to retrieve results

  • SERP: search engine results page

The question is, how do search engines decide what is the most relevant, popular and useful to the user?

There are a number of factors that determine this, which we shall explore.

Relevence Keyword Targeting Relevance To Searcher Intent Quality, Unique & Fresh Content Site Speed & Performance Good Code & Low Site Errors Structured Data Mobile Friendliness Site Security
Popularity Number Of Quality Inbound Links & Linking Domains Distance From Trusted Seed Domains Brand & Link Sentiment Website Usability & User Behaviour Social Media Signals Inbound Traffic Signals On- & Off-Site Trust Signals Brand Citations

Relevance

Say you search online for 'how to build a shed' and you could have one of two results. One result is a web page with step by step instructions, beautiful, clear imagery and a handy video. The other result is a page filled to the brim with text, no images and poor navigation. You would pick the first, and so would a search engine.

To determine relevancy, search engines looks at a number of things. They look at the content of your site and the language you use to define your offering. This helps them to match the best results for the user's intent behind their search. Keywords need to be well researched and naturally and expertly placed within your site - for example, in the title and in the body copy.

Whilst your content may be relevant, it also needs to be regularly updated and of a high quality - no-one wants to visit a site that's lain untouched for months, even years on end! Similarly, if a website is slow to load and sluggish with poor performance levels, Google will likely show preference to a site that is faster and clearly active in comparison. The same goes for trust. Search engines take security very seriously, so a secure site will always have precedence over one not as secure.

The way that a website has been built also defines its relevancy. Today, we search more on mobile devices than desktops, so websites need to incorporate a mobile-first design in order to stay ahead of the competition. The right coding needs to be used to ensure search engines can actually see your website - content must be in HTML text format. Image files, flash files, Java applets etc are often ignored.

Popularity

Imagine you walk past two cafes - one is bustling with happy customers, the other is completely empty. Which would you visit? You'd visit the café that was filled with satisfied customers!

Even if your website ticks all of the boxes when it comes to relevancy, search engines still need to take into account websites' popularity to determine ranking in search results. The first way of determining this is by the number of quality links pointing towards your website. Lots of relevant links can indicate that you are being talked about and referenced online - you look more popular in Google's eyes. However, this is entirely dependent on the reputation, relevance and trust levels of your linking domains. For instance, if a website has lots of quality links from educational, government and well-known online publications, this indicates reputable popularity.

A website's popularity can be similarly defined by mentions and links on social media channels, as well as the amount of inbound traffic coming to a site. Lots of clicks through = popular website. However, once again, search engines take into account the usability of a website - what are users' journeys through the website like? Are they staying for a decent period of time, moving around, or leaving straight away? If they leave straight away, that's not a good sign.

Want to Find Out More?

This introduction only scrapes the surface of SEO, if you want to find out more, take a look at our other pages:

Why SEO? SEO vs PPC