You now understand what SEO is (if not, check this out), but you still aren’t convinced why you need it. Perhaps you already make use of paid marketing and PPC (pay per click) and you’re happy with the business you’re getting via phone. Perhaps, you just don’t consider your website to be a valuable marketing tool. The fact is, a neglected website can not only be lost in search, but be detrimental to your business.
In today’s digitally savvy world, people expect to be able to find your business’s website easily. If your website is hard to find, out of date and inactive, your customers (like it or not) are likely to gravitate towards a competitor that presents themselves professionally and clearly online. Equally, if you’ve invested time and effort into the design of your website, but users can only find it by searching your brand name, you’re losing out on lots of potential business.
There are many benefits to investing in SEO. In the long run, your online visibility will continue to grow and stabilise as search engine algorithms shift and change consistently. You will receive increasing, relevant traffic that will bring in those all important leads, and you will remain competitive against those who are investing also. To summarise, SEO will:
You can't just “SEO” a website. Google algorithms are now self-learning, chopping and changing in real-time. Your competitors will be doing everything they can to leapfrog you in the rankings. Just because you’ve managed to climb the SERPs (search engine results pages) today, doesn't mean you'll be in the same place tomorrow. Website SEO needs constant attention and work and is more important today than ever.
People access the internet in different ways. In the past it was via a desktop computer, but now, 83% of internet users search on mobile. As technology changes, the way we access and search the internet changes. An example of this today is the growth of voice search; this needs a different SEO approach entirely, but luckily is something that is very much achievable in the right hands.
At MRS we know SEO inside out. We’ve experienced every significant change and shift in Google’s algorithm over the years and have subsequently built up years’ worth of know-how when it comes to adapting to change. We build, format and target your site content in a way that Google favours. So the next time a customer is looking for your service, you’re not lost in the crowd.
Your potential customers will rarely navigate past page one of the search results. You have the product or service they desire, so help them find it.
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