Ecommerce SEO

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Thanks to MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of a phone to help with challenges we’re facing or simply for friendly advice.

Ecommerce SEO Services

Your ecommerce website can live or die by its online visibility. That's why, if you're looking for long-term success, SEO is quite possibly the single best investment a brand can make. When you're working in an environment where the smallest changes can affect your sales performance, you need an agency that knows its business. Here at MRS, we pride ourselves on successful ecommerce SEO strategies built on solid experience and a data-driven, behavioural approach. We continue to refine our ecommerce SEO strategies so you can be safe in the knowledge that your site's visibility is in expert hands.

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What's Included?

  • Your Google Rankings
  • Competitor keyword rankings
  • SEO opportunities & threats
  • Real actionable tips
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68% Increase in organic search traffic YOY

46% Increase in transactions from Google in 6 months

66% Growth in average order value

Ecommerce is an Entirely Different Beast

Many agencies will treat an SEO strategy for an ecommerce company like any other. This is a mistake. Ecommerce SEO is an entirely different beast. A beast that demands a strong grasp of ecommerce search behaviour, precision measurement and specialised SEO techniques to tame. Understanding your customers' buying process and being able to target them at multiple stages in this cycle is imperative, and is something a reputable ecommerce SEO company would never overlook.

How are Your Customers Searching?

You're trying to reach a searching customer, but where are they? What are they looking for? Perhaps they know exactly what they want and are looking the best price online. Or, they might need your product without even knowing it exists. These need vastly different SEO strategies. Key stages to consider in ecommerce SEO include:

1. Pre-awareness

The web user is curious. They have a need but aren't quite sure how to fill it. The user will likely be asking Google questions at this stage.

Example online search: ‘what is 4K?'

2. Awareness

The user has recognised that they want something and roughly what it is. They will want validate their feelings and find out more about the product/service.

Example online search: ‘is it worth getting a 4K TV?’

3. Interest

This is the stage when a web user looks at many options to filter down their search – educating themselves on the subject matter.

Example: ‘best 4K TVs’

4. Consideration

Now that a user is more educated on the matter, they look to narrow down their options further – perhaps looking at reviews and opinions to make a final decision.

Example: ‘Brand X vs Brand Y 4K TV’

£ 5. Intent to purchase

The user knows exactly what they are looking for and are willing to buy it. Key factors in this stage are ease of purchase, trust and price.

Example: ‘buy Brand X 4K TV’

6. After Purchase

Although there isn't a heavy search element at this stage, it is essential that the user has had a good experience to increase the likelihood or repeat purchase and of recommending your brand.

Dominating Search isn’t the End

For us, ecommerce SEO doesn't stop at Google's search results. We won't rest until our work is growing you sales. This means making sure that the users driven to your website are receiving the right experience needed to convert them.

Our analytics and conversion experts will help you understand your customers and highlight risks and opportunities to your brand. Ultimately, this means happier customers and better conversion rates.

 

  • Is your website trustworthy and secure?
  • Do you know what your Average Order Value is?
  • Do you have the optimal tracking in place?
  • Do you know what your users’ journeys look like?
  • Are you making use of conversion rate optimisation techniques?
  • Do you have a post purchase strategy?

58% of users are more likely to purchase a product when a website recommends options for them based on their past purchases or preferences.




Our Ecommerce SEO Services

Keyword Strategy

With the high level of competition in online retail, do you know how to optimally target keywords that make you visible? The buying cycle should be a big part of your business’s keyword strategy; if you’re influencing and targeting a potential customer at a certain stage, you can reduce the level of competition your business is up against.

Product Descriptions

Manufacturers’ descriptions simply aren’t enough and can even be detrimental. We can help show you how to create effective, unique product descriptions that will benefit your ecommerce website’s visibility in search engine results.

Duplicate Content and Canonicalisation

Multiple URLs for the same product? Similar products with slight variations? Duplicate content can be more damaging than you realise and we’ll fix it for you – the right way.

Out of Stock/Obsolete Product Pages

What should you do with them? How can you take action without damaging your SEO?

Security & Encryption

Having a secure ecommerce website will make sure your customers’ details are protected as well as make you trustworthy in Google’s eyes. We have the skilled expertise to do this properly.

Customer Behaviour Analysis

Monitoring your customers’ journey is key to gaining insight about your ecommerce website and how changes can be made to encourage them to return in future. Can you see where customers are spending time and where they are leaving? We’ll show you.

Embrace the Power of Ecommerce SEO

At MRS Digital we’re an ecommerce SEO agency that is committed to ensuring we make you visible to your potential customers when and where it counts.

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