You want your business to be visible online and you want relevant traffic coming to your website. Both SEO (Search Engine Optimisation) and PPC (Pay Per Click) can help you achieve visibility and relevant converting traffic - but in very different ways. In fact, they often work extremely well together in harmony.
Unfortunately, seemingly tight marketing budgets and limited timeframes mean many businesses feel they can not invest in both of these great marketing channels. However, this doesn’t have to be the case.
For now, let’s explore their key differences.
PPC is like fireworks
Fireworks immediately give you a big bang but they're short lived if you don't keep paying for more.
SEO is like fire
Fire is far less noticeable at first but once it spreads it can become bigger and more impactful than even the largest fireworks.
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There will always be pros and cons. But when it comes to SEO and PPC, we don’t believe you should have to pick one or the other. The trick is to find a balance that works for you.
If you need customers immediately, PPC can bring in more customers to fund your SEO work. Once your website’s SEO starts producing better results, you can scale back your PPC to bring in only the most promising leads and reinvest the money saved into more SEO.
SEO complements PPC and PPC makes up for early shortcomings in SEO. They are the perfect pair to help your business succeed online.