Technical Optimisation

Why Is Technical SEO Important?

Where a lot of digital marketing is in a constant state of flux, whether that’s due to an updated Google algorithm or entry of a new device into the market, one thing remains for certain. A solid technical foundation is still the bedrock of any successful digital marketing campaign. A poor technical website structure will consistently undermine any additional marketing efforts you carry out so let us get your site in line.

Google holds technical adherence in such high regard because, nine times out of ten, bad technical SEO leads to a poor user experience. If you have broken links on-site they point your users to dead pages. If you have poorly optimised images they can lead to long load times. If a page doesn’t have a title tag it may also be hard for a user to understand what purpose it serves which is, you guessed it, poor user experience.

It’s important to never forget that Google is a business and their service is providing searches with the best quality, most relevant content possible. Good technical optimisation is one of the key ways they rate your website and decide whether they should serve it above a competitor’s.

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But My Site Works Fine

To the untrained eye your website may work perfectly well. However, all you have to do is scratch below the surface (and know where to look) to start to uncover issues that could be damaging your website’s performance. Problems with technical SEO will start to accrue the moment a website goes live and is actively managed.

For example, can you be sure that for every page removed from your website a proper redirect was put in place? How about images? Can you guarantee that every picture uploaded to your website has been properly optimised? These may seem like small things but they add up to a greater whole which can cause serious issues with your online marketing efforts. Until a proper analysis is carried out you can’t be sure what issues may be affecting your website.

What We Analyse

Sitemaps – XML & HTML

 

Broken Internal Links

 

Broken External Links

 

404 Page Implementation

 

Speed (Mobile & Desktop)

 

Meta Data Implementation

 

Proper Page Structure

 

4XX Errors

 

5XX Errors

 

Redirects

 

How Do We Fix These Problems

Thankfully, more often than not, these issues are relatively easy to fix if you have the correct tools and knowhow. With our suite of industry leading tools and our in-house marketing, design and development teams we can implement fixes for pretty much every technical SEO issue imaginable. Once our analysis is complete we will put together recommendations on what needs to be fixed and in what order to make the biggest difference to your SEO exposure as possible. We can then get to work implementing these fixes.

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