Google
Analytics Training

Bespoke Google Analytics Training

from certified Analytics experts

See the whole picture with bespoke training on Google Analytics and Google Tag Manager. There are valuable insights hiding in the data you're gathering and we can teach you how to find them. Get more out of your Google Analytics reports and learn how to tailor your marketing activities to enhance your business objectives.

Whether you're a business owner, a seasoned digital marketer or a newbie trying to get a better handle on metrics, our GA training course will show you how to maximise the potential of Google Analytics. We're here to help you to make more informed and data-driven decisions and improve your marketing strategies.

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Sample Training Session

We like to keep your class size small so we can give you a personalised, 1-2-1 experience. Bring a laptop, as well as your Google Analytics account info so that you can take part in the hands-on demonstrations and exercises throughout the workshop.

We understand that every business has different needs, skills and business goals. That's why we tailor our Google Analytics training to you. But here's a flavour of what you can expect when you sign up.




Introduction to Google Analytics

  • How Google Analytics works
  • Account Structure
  • Navigating Google Analytics
  • Understanding goals and events
  • Understanding overview reports

The Four Pillars of Reporting

  • Audience reports
  • Acquisition reports
  • Behaviour reports
  • Conversion reports
  • Real-time reports


Data Querying, Analyses & Customisation

  • Querying your data
  • Saving reports
  • Setting up custom reports
  • User segments
  • Admin

Google Tag Manager

  • Introduction
  • The potential of GTM – what it’s capable of
  • Tags, triggers and variables
  • Navigating GTM
  • Setting up Google Analytics franchisee tracking

The training course was really valuable. They took an in-depth, and potentially confusing, subject and delivered it in easily digestible sections.

Jose Ucar - EU Marketing & Business Development Manager - KYOCERA SGS Precision Tools
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Google Tag Manager Training

Google Tag Manager (GTM) has become the go-to tool for marketers looking for a convenient way to manage their analytics implementation, or ad tracking tags on their website or app.

GTM speeds up many processes. Changes and new tags can be made rapidly and most don't require code changes to the website. This is great for marketers because it can really speed up launch time by testing each change themselves and deploying when ready.

So, if you're a digital marketer, a web analyst, or you work in ad ops or conversion optimisation, getting to grips with Google Tag Manager is a must, as it offers flexibility, with powerful functionality when managing tags.

Our hands-on GTM course will give you the skills to implement, test and measure Google Tag Manager, giving you the confidence to use it on a daily basis.

About the Venue

From our state of the art offices in leafy Hampshire, you'll enjoy a comfortable and relaxing training atmosphere. You will be provided with a training pack for you to take home with you, as well as all the knowledge we can cram into your training day.


We'll lay on amazing food and drink to suit all dietary requirements. Lunch and tea/coffee with treats at break times (as well as tasty snacks available throughout) are all included as part of your course fee.

Why MRS?



Certified Partners

As Google Analytics Certified Partners (GACP), we pride ourselves in using Google Analytics to its absolute fullest potential.

Expert Trainers

Our Google Analytics experts have extensive training experience. Friendly and approachable, our trainers know how to get the most out of you.

Bespoke Service

Just like all our other services, we provide a bespoke training experience. We take the time to understand your needs and business goals to build training that give you maximum value.

Sign up today!

Get in touch today and we will help you dig deeper into your data. Learn how to find insights that will allow you to make smarter marketing decisions.



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