PPC Manager

Have you got serious passion for Paid Media, and you are looking for a real opportunity to become a key part in the UK’s #1 integrated search agency? Yes? Then read on…

You no longer have to travel into London to work with the best of the digital marketing agencies. MRS Digital is recognised as industry leaders, with a shed load of current PPC and agency awards to back this up. We boast an environment that allows people to really enjoy their work and thrive within a supportive and fun culture.

The successful person will be a very key part of our PPC team, working with strategic accounts and helping each client to achieve their goals.

The ideal candidate will have worked within a digital marketing agency in a Paid Media/Paid Social focused position, but we are realistic. Ultimately, what we are looking for is evidence of running successful and scalable strategies across multiple platforms, brand side, or agency.
MRS offers employees a clear path of progression and offers the support to enable you to develop quickly within the PPC Manager role.

Key Responsibilities

• Implement strategies for managed paid media campaigns
• Ensure our online marketing efforts have the highest possible return on investment (ROI)
• Control all client budgets and ensuring campaigns are pacing and delivering on KPIs
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other account key metrics
• Work with the Head of PPC on the planning and strategy for all managed paid media campaigns
• Keyword, feed and placement optimisation, utilising data-led decision making as well as appropriate testing techniques (e.g., A/B or multivariate testing)
• Monitoring tracking activity for all accounts
• Drive new customer acquisition
• Monitor competitor activities and take actions based on detailed analysis of the market share
• Provide regular updates to clients, both written and verbally
• Ensure clients always receive ad-hoc monthly reports on time
• Have fun and enjoy work every single day

Skill Requirements

• 2+ years’ hands-on experience of running paid media campaigns, ideally agency side
• Excellent analytical, organizational, project management and time management skills
• Highly analytical and KPI driven, structured thinker with strong attention to detail and proven ability to build scalable campaigns
• Solid knowledge of the Google Ads, in particular Search and Shopping campaigns
• Solid knowledge of Google Analytics and Google Tag Manager
• Ability to optimise an account in line with a target CPA or ROAS
• Solid understanding of relevant all platform metrics
• Proficiency in MS Excel, PowerPoint and Word
• Experienced in keyword research, bid management, competitor analysis, data-led ad testing, including A/B and multivariate testing
• Able to proficiently explain account performance internally and to both new and existing clients
• Desire to stay up to date with all industry developments