Online PR that Journalists Simply Can’t Resist (& Actually Delivers)
So, you’re considering digital PR? Wise move.
Not only can PR get your brand out there, it can also deliver impactful results for your SEO efforts if approached correctly.
But, first things first, we need to clarify what we mean by ‘digital PR’. This is because digital PR can mean different things to different people.
To put it in simple terms, digital PR at MRS Digital is offered as a means for businesses like yours to achieve your digital marketing goals. Don’t get us wrong – we can do flashy campaigns and powerful press releases – the difference is, we make sure they deliver tangible value.
So, if you’re unhappy with the exposure (or lack of) your brand is currently getting, or are impatient to get more authoritative backlinks pointing to your website for SEO, we’re the agency you need.

Digital PR brings together the best of several disciplines to deliver a solution with a difference. Build exposure, engage your target audiences and boost SEO with this superservice – used by the best agencies in the industry.
What is Digital PR?
Digital PR is an online marketing tactic leveraged to increase a website’s visibility. This tactic involves outreaching high quality stories to journalists, bloggers and influencers with the aim to enhance brand awareness and gain high-quality backlinks for SEO.
Digital PR is integral to your brand’s search visibility, and ultimately, success online. Investing in digital PR is more important than ever, especially when expertise, authority and trustworthiness (E-A-T) are ranking considerations for SEO. If you’re not seen as an authority in your field (in both Google’s eyes and your target audience’s), you won’t have the competitiveness you need to stand out.
Unlike traditional PR, which can be difficult to measure and prove its worth, digital PR delivers measurable and tangible results. This means you know that your investment is worthwhile.
Who is Digital PR for?
If you want your business to maximise its potential online, digital PR is a must-have. No matter how big or small, digital PR is the service for you if:
- You’re looking to gain authoritative links
- Your SEO is underperforming or reached a plateau
- Your business is not generating a lot of its own news, but you don’t want that to hold you back
- You want creative campaigns or content that actually delivers measurable results
- You’re trying to gain exposure with a specific audience online (e.g. via trade publications)
- You want to earn influence, exposure and contribute to your industry
Our Placements
Our Digital PR Offering
Creative Campaigns & Content
High-Quality Link Building
Reactive PR / Press Office
Trade & Local PR
Thought Leadership
Data Journalism
We Tell Real Stories That Engage, Inspire & Inform
Think your business can’t have PR because you aren’t consistently doing newsworthy things? Think again. Lack of company news isn’t a limitation – and it certainly isn’t a reason not to do digital PR.
At MRS, we pride ourselves on our storytelling capabilities. We find the stories you can’t see – you may be surprised to find that what you do, where you’ve been and your people can all make interesting stories. We know that this is difficult to see when you’re amongst it day-by-day, but we know what makes engaging content and earns placements.
We are great at leveraging data sets, current trends or news stories across the country and the world to create relevant narratives and campaigns journalists love.

We Know Journalists
We don’t just mean we have relationships with journalists (and we have plenty) but we know journalists. We know what they want, and we know when they’ll leave an email unread.
We have the experience, techniques and tools under our belts to give journalists stories they can’t ignore. How? We provide unique research and insights that no-one else is providing – we leverage data, send Freedom of Information requests and get quotes from specialists in their relevant fields.
At the end of the day, we understand that it’s all about making journalists’ lives easier, so we make sure we tick all their boxes before pitching.

Our Process

Creative Ideation
At this stage, our team of experts come together to formulate creative ideas that can be developed into relevant, exciting stories. This can include Freedom of Information requests and data scraping to collate data available, helping to strengthen and solidify our ideas. We will also collaborate with our clients to get their unique insight on industry topics.

Data Analysis & Story Refinement
We will next crack on with doing in-depth data analysis or story refinement, depending on the topic at hand. This enables us to prepare a pitch with real backing that journalists won’t be able to resist.

Content & Data Visualisation
Once we have pitched our irresistible stories, we will start the writing process – bringing them to life. This also includes liaising with our design team to create engaging data visualisation or media that is shareable, engaging and ultimately, makes the journalist’s life easier.

Outreach Stories
This is where we begin to outreach our stories to relevant publications, considering different locations and industries. We use this time to leverage existing relationships as well as nurture new ones.

“By the way, we’ve won more industry
awards than any other agency in Surrey,
Hampshire and Berkshire.”
Don’t just take our word for our expertise, the proof is our award shelf. In 2021, we won more awards than we can find room for – all for our SEO, PPC and creative campaign efforts. Most notably we won the UK Search Agency Award for Best Integrated Agency.
Why Choose MRS Digital for Digital PR?
We are more than PR experts. MRS is made up of 30+ in-house digital experts, from creative designers and videographers to developers and SEO specialists, so we can make impactful campaigns a reality.
Related Services

SEO
Perfect for businesses that rely on local search, from gyms and leisure centres to local shops and property professionals.

Content Marketing
As an experienced content marketing agency, we tailor our expertise to your business and brand voice.

What Are You Waiting For?
Speak to one of our specialists today and discover how we can help you get tangible results from your digital PR.