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Search Engine Optimisation

In 2020 our SEO generated over 74,000 leads or sales for our Hampshire clients.

We're rated ★★★★★ on

SEO in Hampshire
 We’ve got it covered

Here to help you grow your website’s visibility, traffic and revenue.

Search Engine Optimisation is the only proven way to deliver higher levels of relevant organic search engine traffic.

As the leading SEO agency in Hampshire we know what it takes to get businesses like yours ranking ahead of the competition. With 21 years’ experience, we work in line with Google’s complex search algorithms, utilising proven, ethical SEO techniques to rank your website successfully for the keywords that matter.

At MRS we make it personal. We pride ourselves on completely transparent SEO services, delivered by an honest and approachable team of experts.

SEO that leaves the competition behind

219%

online conversions year on year

13k+

leads generated in a year

300+

keywords ranking in 1st position

SEO to help make the day work

+1200

new users gained per month year on year

2.1x

increase in organic conversions received year on year

+1777

commercial keyword ranking positions climbed in a year


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grange hotels logo

Our Bespoke SEO Services Include:

No two SEO strategies are the same. That’s why we tailor our SEO services to your business’s individual needs. From enhancing local business visibility to getting eCommerce products in front of the right people at the right time. Explore our SEO services below.

Local SEO

Dominate Hampshire’s local search real-estate and win increased visibility within your marketplace with a local SEO strategy.

International SEO

Taking your Hampshire business global? Build a global search presence with an international SEO strategy that grows with your business.

eCommerce SEO

Position your eCommerce website in front of the right people at the right time with conversion-led eCommerce SEO.

Mobile SEO

Utilise mobile SEO to ensure your website is equipped to make the most of the growing mobile search market.

SEO Audits

Identify undiscovered opportunities, close off inefficiencies and ensure your SEO campaign is on track with an SEO audit.

SEO for New Websites

Hit the ground running with an SEO strategy that positions your new website to generate meaningful results.

Technical SEO

Great technical SEO is the foundation of any successful SEO campaign. Ensure your website is ticking all performance boxes.

Build website authority, brand awareness and amplify your messaging with a truly effective outreach strategy.

“MRS continue to add strategic and tactical value to FMP Global They really feel like an extension of the core team. The split of our original website into dedicated UK and international sites was a risk but MRS have more than risen to the challenge, with the international site delivering 240% more organic goal completions in the year – a superb result.”

Marketing Director – FMP Global

“Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of a phone to help with challenges we’re facing or simply for friendly advice.”

Jo, Marketing Manager, CCL Wetrooms

“MRS are a fantastic company of talented people who have really helped us with our online presence. We have seen amazing results thanks to their PPC, Social, SEO and web development services. I would recommend MRS highly.”

Marketing Manager – Foxhills Country Club

“We used MRS to implement SEO on our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. MRS has delivered over and beyond my expectations. I have never dealt with another agency that cares so much about delivering results and customer service. I can’t recommend MRS highly enough. Thank you for doing a great job.”

Managing Director – Zapp

“Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists – would definitely recommend.”

Owner – Indigo Silver

“MRS implemented a rebuild and accelerate programme on our paid search. Within two months we saw a 27.4% improvement in the efficiency of our spend.”

Sales & Marketing Manager – Latin Routes

“I am just so incredibly impressed with the team at MRS Digital! If you need any Digital marketing services – this truly is the place to go! Having been agency side myself – I know how difficult it can be to appease all clients needs, and what I love about MRS Digital is that they know their worth and they know their capabilities and always add value to even the most whimsical ideas. They are supported by skill and savvy acumen and that is why I thoroughly enjoy our partnership.”

Marketing & Partnerships Manager – Grange Hotels

“I’ve been dealing with MRS now for many years and have always had great service and feedback. The digital marketing they have done has worked extremely well and we are getting the types of leads we can work with and convert.”

Chairman – Keith Michaels

“MRS Digital are a specialist agency that go that extra mile. We’ve worked closely with them on digital strategy, PPC and SEO and have been impressed with their expertise and customer focus. They use a collaborative rather than directive approach and deliver measurable results.”

Marketing Manager – Hi-Level

“MRS Digital are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new business leads for us. I love working with MRS. I trust their advice implicitly and look forward to a long working relationship.”

Louise Howland, Marketing Manager – ramsac

“MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. I’ve been impressed with their desire and ability to understand specific business and industry requirements and opportunities. They have a capable team of technical and design staff who have helped deliver strong results. Reporting and communication is clear, open and honest, which has helped identify and address pain points along the way.”

Marketing Manager – PHL

Our 4 Pillars of SEO

We work in partnership with you to create a tailored SEO strategy. We build campaigns from the ground up with your business objectives at the forefront.

Content

To attract the right customers, you need optimised content that’s right for your business and adds value. We’ll help you craft content that gets you visibility and results.

  • Expert keyword research
  • Tailored keyword strategies
  • On-page optimisation
  • Voice search optimisation
  • Featured snippet optimisation
  • Local optimisation
  • Conversion optimisation
  • Engaging campaigns
  • Industry-leading whitepapers
  • Thought-provoking visuals
  • Interactive content
  • Shareable blogs & articles

Technical

Technical SEO forms the foundation of our work. It’s imperative your website delivers a great user experience or Google will disregard it in search.

  • Core Web Vitals 
  • Site speed
  • Mobile usability
  • Crawlability & indexability
  • Security
  • Site structure & hierarchy
  • Duplicate content
  • XML sitemaps
  • Schema mark-up
  • AMP
  • International websites
  • Good code practice

Offsite

Great offsite SEO is central to the success of your SEO strategy. We’ll help you increase your brand awareness and become an authority voice in your industry.

  • Ethical link building
  • No directories
  • Deep linking
  • Social signals
  • Brand mentions
  • Guest blogging
  • Industry publications
  • Influencer outreach
  • Article placement
  • Digital PR
  • Government & education links
  • National & international links

Reporting & Measurement

Get rich in data that matters. To make sure you’re getting the whole picture, we’ll set up optimal tracking and report on what matters most to your business.

  • Your KPIs
  • Advanced Analytics audit
  • Advanced Analytics setup
  • Keyword tracking
  • Google Tag Manager
  • Google Data Studio dashboards
  • Multi-channel attribution
  • Events
  • Goal tracking
  • Enhanced ecommerce tracking
  • User journey mapping
  • CRM integration

Meet Your Experts

Since 1999, our Hampshire SEO experts have been refining their skills. Find out more about the people you’ll be working with.

MRS Digital are an approved Google & Microsoft partner!

Partner-noshadow

Take a look at some of the fantastic SEO results we achieved for our Hampshire customers

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+125

%

Increase in new business enquiries YoY


“MRS recognised the issues we were facing and clearly identified where we need to improve our business strategy.”

ccl wetrooms logo

+110

%

Increase in brochure downloads YoY

“The team at MRS are a pleasure to work with and are always at the end of a phone to help with challenges we’re facing or simply for friendly advice.”

hi level logo

+73

%

Increase in New Users YoY

“They use a collaborative rather than directive approach and deliver measurable results.”

Why Should MRS Be Your Hampshire SEO Agency?

SEO is complicated business. It’s not just your website, or content, or links, or user behaviour. It’s bigger than that. That’s why we’re an SEO agency that has brought together a multidisciplinary team of creatives and tech heads, all with heaps of experience. We offer you an expert SEO team that knows how to make your business a success online.

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A Multi-Award-winning Agency 

We’re a multi-award-winning digital marketing agency, that’s delivered impactful SEO services to clients for over 20 years. Our team of digital marketing experts know it all and hold every leading accreditation you can think of. 

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Our Clients Stay With Us

Our customer retention rate of over 95% speaks for itself. We work with 150+ UK businesses and every client receives the same level of high-quality service.

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SEO That Delivers

Our SEO services deliver you the sales and leads your Hampshire business deserves. We work closely with you to agree KPIs and provide you with fully transparent reports so you can track your success.


Our SEO services have been rated 8.7/10 on The Drum 

Take a look at what our customers have to say about our SEO offering on The Drum: 

“When we took MRS on as our SEO agency we were on a downward tend (sic) with the organic visibility of our site. MRS quickly identified key areas of improvement and planned a strategy to capitalise on as many quick wins as possible. As well as implementing a new key word strategy MRS have helped us improve on site SEO, they’ve written blog content for our site as well as for outreach projects, helped inform business decisions on new product launches and generally been there to answer any questions we had, no matter how stupid they may have been. To top it off, they have turned around our organic downward trend and I’m pleased to say they still have plenty of ideas on the table to keep the upward trend moving in the right direction.” 

Are You Aware Of The Ranking Opportunities You’re Missing?

Find out with our SEO report

What’s included in our Hampshire SEO service

Discover more about what makes up our SEO services. Click below to find out about each essential optimisation element…

SEO Audit

No rational SEO strategy can be established without first evaluating where your brand is before you start. SWOT, technical, marketplace and competitor analyses ensure that your strategy has the strongest foundations possible… Find Out More →

Keyword Strategy

Your search visibility lives and dies by its keywords. We take the time to understand exactly how and what your audience searches so that you can reach them when it really matters… Find Out More →

Content Strategy

Outstanding content is central to outstanding SEO. That’s why we treat your content with such respect, producing every piece with specific, targeted goals in mind. Content that offers real value to your audience will increase online visibility and drive brand engagement… Find Out More →

Offsite SEO u0026amp; Outreach

Apart from being essential to any quality link acquisition strategy, offsite SEO has a potent range of benefits. Valuable citations, press exposure and traffic generation all stem from placing relevant content in front of the right people where they like to browse online… Find Out More →

Online PR

Your brand’s visibility across the whole digital spectrum is vital to the SEO mix. We ensure that you are found not just in search results but in digital publications that matter in your industry and to your audience… Find Out More →

Competitor Research u0026amp; Analysis

Knowing where your competitors are succeeding and failing is invaluable when carving a path to online success. We use in-depth research techniques to locate, analyse and understand your competition. This allows us to position you perfectly in the online market… Find Out More →

Technical SEO

Your online success is only as good as the foundations it is built on. Our technical optimisation techniques ensure that your site’s infrastructure is compliant with all best practices. This makes it easy for your users and search engines to understand and also ensures your site is ranked where it deserves to be… Find Out More →

SEO Campaigns

Intelligent, cross-discipline digital marketing campaigns are an awesome way to stimulate rapid SEO growth. Well designed SEO campaigns are at the heart of any high-level SEO strategy… Find Out More →

Link acquisition is no longer about quantity but all about quality. Great links are the lifeblood of your SEO campaign. Our PR and outreach strategies target the most relevant, highest quality sites to boost your site’s exposure and earn you the links that count… Find Out More →

In-depth Reporting

Complete transparency is essential when it comes to your digital journey. We keep you informed every step of the way, ensuring you understand what makes your SEO strategy successful. You’ll receive a tailored report and if you need to talk to someone, you can always reach your dedicated account manager direct… Find Out More →

Try Our FREE SEO Meta Length Checker Tool

Try the tool used by thousands of SEO specialists. Is your meta the right length?

Platforms We Use

The industry-leading tools we use help give us insight to make better, informed decisions for your SEO strategy.

Ahrefs

Allows us to explore competitors as well as research keywords and backlinks.

AWR

Up to date keyword ranking across devices, locations and other demographics

Google Search Console

Helping us measure and report site search traffic and performance.

Google Optimize

A Google split-testing tool that allows us to experiment with different ways of delivering content.

SEMrush

Helps us deliver technical, backlink and analytical audits on your website.

AnswerThePublic

An insights tool that enables us to visualise suggested searches, targeting your strategic keywords.

Work With Hampshire’s Best SEO Agency

Having good communication is critical to building solid relationships, which is why we take pride in our personal approach. Being an SEO Agency in Hampshire, we’re just a stone’s throw from London. But unlike London agencies you’re not charged extra because of our location.

Being near to the capital means we maintain outstanding communication with many of our clients, being able to see them face to face on a regular basis. You will get to know the whole Hampshire team, from your dedicated SEO account manager to our MD. We passionately believe that business success comes down to strong personal relationships.

We believe that your SEO success is achieved by continual diligence and dedication. SEO is not a “set and forget” activity, that’s why we work in partnership with your business to provide continual, long term return on investment. We’re with you for the long run.

To make sure that we’re the perfect partner for your business, we strongly value our self-development. Thinking outside of the box isn’t just a benefit of our SEO, we believe it’s a necessity. ‘Usual’ SEO practices can become outdated overnight, so we continue to learn and evolve to stay one step ahead. You won’t catch us using yesterday’s practices, we embrace the here and now.

FAQs

Why should I work with a local Hampshire agency?

By working with a local agency, you don’t pay extra purely based on a London location. And because we’re round the corner, we maintain great face-to-face communication with our clients.

Can I not just do SEO myself?

To an extent, you may be able to optimise some aspects of your website. However, SEO is not a one-time fix, and needs a long-term strategy in place to achieve real results. SEO can also be fragile, and one wrong move can have catastrophic consequences if you aren’t confident in what you are doing.
Therefore, we would always recommend you approach experts like MRS. We take a holistic approach to SEO, and thanks to our multi-disciplined team, we can handle and adapt to the ever-changing nature of SEO with ease. (Looking for SEO resources? Check out our blog…)

How long does it take for my site to start ranking?

No two SEO projects are the same, and the time it takes for your website to rank in search can vary depending on a multitude of different factors. These can include the competitiveness of the industry, the specific keywords you wish to be visible for, and the amount of time you are willing to invest in SEO.  

Is SEO worth the money?  

In our opinion, of course it is. Over the many years we have provided SEO as a service, we have seen its positive impact for so many clients with our own eyes. Unlike PPC, which provides immediate results, SEO takes more time., However the success it provides is scalable with more longevity. Clients that are open to SEO reap the long-term rewards of more visibility and conversions from organic search.  

Is SEO better than Paid Search?

PPC and SEO are best working together in harmony. PPC provides instantaneous visibility that, with the right management, is targeted to exactly the right audience at the right time in the buying cycle. Meanwhile, SEO is a longer-term investment that again, with the right management, can provide more permanent visibility with target audiences in search. Integrated search marketing, across both organic and paid search, means that you are covering visibility across all bases.  

What are Core Web Vitals and Why Are They Important?  

Core Web Vitals are metrics that measure user experience. People are talking about Core Web Vitals because of Google’s Page Experience update, where Core Web Vitals are now a ranking factor. These metrics focus on speed, interactivity, and visual stability of a website. Good ‘vitals’ are imperative to providing good user experience to those visiting your website.   

So, What’s Next?

Check out some of the optimisation work we’ve been proud to undertake. If you already like what you see, get in touch!