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Integrated Search Marketing

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Get more from your investment with an SEO & PPC agency that delivers integrated search strategies

Both SEO and PPC work to attract the same audiences in search. Your paid and organic listings can even share the same Google results page. So, why would you keep the two disciplines separate?  

Integrated search marketing is the process of combining SEO and PPC channels to form a singular strategy that offers a cohesive experience to users and provides distinct benefits compared to running each channel in isolation. The foremost of which are greater efficiency and better ROI. 

Shifting attitudes mean more businesses are moving to an integrated search approach rather than keeping SEO and PPC siloed. At MRS Digital, we’ve led this charge. That’s why we’re winners of the Integrated Search Agency of the Year at the UK Agency Awards 2021. 

Integrated Search Marketing Propels IRIS HR Consulting into A Global Market Within 6 Months

The results speak for themselves, the ultimate benchmark of all being a 500% increase in leads delivered across the 6-month period of us working with the brand, compared to the previous period. With more content to write and further rankings to be won, this is only the start of IRIS HRC’s success.


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Why connected organic and paid search
is more important than ever

Search marketing can be a costly endeavour, so anything that can make your investment in these channels more effective should be welcomed with open arms.

Integrating SEO and PPC allows you to take a holistic view of your search data, granting improved targeting and a joined-up approach to messaging, on-site experience, and bid management. For example, if you’re targeting keywords via paid search that you have great rankings for in organic search, you can create a bid strategy that focuses on efficiency of spend on these terms. That then frees up budget that you can invest elsewhere.

  • Rapidly identify and capitalise on new and emerging search trends
  • Identify gaps in query coverage
  • Save time and resource understanding search market
  • Develop PPC bid strategies that reacts to organic coverage
  • Streamline activities that benefit both SEO & PPC, like page speed optimisation
  • Better understand user journeys with multi-channel attribution

How our integrated search marketing approach works for you

At MRS Digital, we still have a separate SEO team and a PPC team, but our strategies are integrated. From the outset of working with a new client, we’ll be considering total search coverage and how to maximise the opportunity search offers with each channel together.

We take time to really understand your target audiences and their search behaviour. Investing a bit more work early on pays dividends as it yields greater online visibility, lower cost opportunities, and allows to map out how your users progress through the marketing funnel.

We then build strategies that identify and address coverage needs in the short-, medium- and long-term. After all, you probably shouldn’t be bidding in PPC exactly the same now as you will in 9-months’ time when SEO is pushing valuable keywords up the rankings.

Vitally, we use joined up reporting to paint a fuller picture of your search coverage and performance. Techniques like data blending in Google Data Studio let us tie the data together so we can adapt our approaches to SEO and PPC to what’s really happening. Ultimately, this side-by-side analysis means our teams can flex in ways that generate efficiencies in work/allocation, meaning better return for you.

Unified PPC & SEO Support Under One Roof

Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.

Why Choose MRS Digital for Integrated SEO & PPC Services?

We’re Multi-Award Winners

We’re proud of our busy awards shelf. Not only did we win the UK Agency Awards’ Integrated Search Agency award for 2021, we’ve also won a host of other prestigious industry awards.  

Individual Specialists

We are made up of 30+ multi-disciplinary specialists. From SEO and PPC experts to design and development specialists, our talented bunch collaborate and work in harmony to get you the best results possible.

We Take a Tailored Approach

We don’t do packages or brackets of services here. At MRS, we tailor our services to your needs. We recommend a combination of harmonised services depending on what we know will get you the best results.

“MRS continue to add strategic and tactical value to FMP Global They really feel like an extension of the core team. The split of our original website into dedicated UK and international sites was a risk but MRS have more than risen to the challenge, with the international site delivering 240% more organic goal completions in the year – a superb result.”

Marketing Director – FMP Global

“Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of a phone to help with challenges we’re facing or simply for friendly advice.”

Jo, Marketing Manager, CCL Wetrooms

“MRS are a fantastic company of talented people who have really helped us with our online presence. We have seen amazing results thanks to their PPC, Social, SEO and web development services. I would recommend MRS highly.”

Marketing Manager – Foxhills Country Club

“We used MRS to implement SEO on our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. MRS has delivered over and beyond my expectations. I have never dealt with another agency that cares so much about delivering results and customer service. I can’t recommend MRS highly enough. Thank you for doing a great job.”

Managing Director – Zapp

“Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists – would definitely recommend.”

Owner – Indigo Silver

“MRS implemented a rebuild and accelerate programme on our paid search. Within two months we saw a 27.4% improvement in the efficiency of our spend.”

Sales & Marketing Manager – Latin Routes

“I am just so incredibly impressed with the team at MRS Digital! If you need any Digital marketing services – this truly is the place to go! Having been agency side myself – I know how difficult it can be to appease all clients needs, and what I love about MRS Digital is that they know their worth and they know their capabilities and always add value to even the most whimsical ideas. They are supported by skill and savvy acumen and that is why I thoroughly enjoy our partnership.”

Marketing & Partnerships Manager – Grange Hotels

“I’ve been dealing with MRS now for many years and have always had great service and feedback. The digital marketing they have done has worked extremely well and we are getting the types of leads we can work with and convert.”

Chairman – Keith Michaels

“MRS Digital are a specialist agency that go that extra mile. We’ve worked closely with them on digital strategy, PPC and SEO and have been impressed with their expertise and customer focus. They use a collaborative rather than directive approach and deliver measurable results.”

Marketing Manager – Hi-Level

“MRS Digital are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new business leads for us. I love working with MRS. I trust their advice implicitly and look forward to a long working relationship.”

Louise Howland, Marketing Manager – ramsac

“MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. I’ve been impressed with their desire and ability to understand specific business and industry requirements and opportunities. They have a capable team of technical and design staff who have helped deliver strong results. Reporting and communication is clear, open and honest, which has helped identify and address pain points along the way.”

Marketing Manager – PHL

‘Integrated Search Agency of the Year’ – UK Agency Awards 2021

Still not convinced? Finding ourselves up against other big marketing names in the industry, MRS Digital were thilled to have won the award for Integrated Search Agency of the Year in 2021 at the UK Agency Awards 2021.  

Discover more about the UK Agency Awards.  

Integrated SEO & PPC FAQs 

Isn’t it more risky to have a single provider for SEO and PPC? 

This is a common opinion we come across; companies don’t want all of their eggs in one basket. This standpoint is understandable, especially if you’ve been burnt by a previous agency relationship that hasn’t been successful.
 
However, the rewards of integrating SEO & PPC are not to be ignored. Our opinion is that if you take the time to find the right agency partner – and have done your due diligence before working with them – then this take any associated risk to a minimum. 

Does PPC increase SEO keyword rankings?  

PPC doesn’t directly enhance your organic keyword rankings no – however, PPC can increase SEO performance indirectly. For example, advertising can drive greater brand awareness and branded searches, which Google uses as a ‘popularity’ signal. 

PPC also provides invaluable insight that allow you to get more meaningful SEO gains quicker. For example, keywords can be tested via PPC for their potential value in an organic targeting strategy. High converting terms will become a higher priority in SEO. This kind of data would potentially take months to gain through SEO, setting back your success. 

Conversely, SEO provides a certain breadth of coverage difficult to achieve via paid search. Without fail, tools like Google Search Console, combined with great content, will reveal targeting opportunities that can be later capitalised on via PPC.  

Is it cheaper to integrate SEO and PPC?  

Ultimately, yes. First, using an integrated search strategy means you don’t end up paying for the same work twice. Tasks like keyword research, audience research and content optimisation are needed for both SEO and PPC, so why have two teams do the same thing? 

Second, integrated search marketing yields better returns. So, you’re not paying less for SEO, for example, but you are ensuring that your SEO and PPC are working efficiently together to streamline your cost per lead or sale. 

Make the Most of Integrated Search Marketing 

We’ll show you just how powerful an integrated search strategy can be. Speak to the experts at MRS today about SEO and PPC integration.