Get more from your investment with an SEO & PPC agency that delivers integrated search strategies
Both SEO and PPC work to attract the same audiences in search. Your paid and organic listings can even share the same Google results page. So, why would you keep the two disciplines separate?
Integrated search marketing is the process of combining SEO and PPC channels to form a singular strategy that offers a cohesive experience to users and provides distinct benefits compared to running each channel in isolation. The foremost of which are greater efficiency and better ROI.
Shifting attitudes mean more businesses are moving to an integrated search approach rather than keeping SEO and PPC siloed. At MRS Digital, weâve led this charge. Thatâs why weâre winners of the Integrated Search Agency of the Year at the UK Agency Awards 2021.

Featured Project: IRIS HR
Integrated Search Marketing Propels IRIS HR Consulting into A Global Market Within 6 Months
The results speak for themselves, the ultimate benchmark of all being a 500% increase in leads delivered across the 6-month period of us working with the brand, compared to the previous period. With more content to write and further rankings to be won, this is only the start of IRIS HRCâs success.
Why connected organic and paid search
is more important than ever
Search marketing can be a costly endeavour, so anything that can make your investment in these channels more effective should be welcomed with open arms.
Integrating SEO and PPC allows you to take a holistic view of your search data, granting improved targeting and a joined-up approach to messaging, on-site experience, and bid management. For example, if youâre targeting keywords via paid search that you have great rankings for in organic search, you can create a bid strategy that focuses on efficiency of spend on these terms. That then frees up budget that you can invest elsewhere.
- Rapidly identify and capitalise on new and emerging search trends
- Identify gaps in query coverage
- Save time and resource understanding search market
- Develop PPC bid strategies that reacts to organic coverage
- Streamline activities that benefit both SEO & PPC, like page speed optimisation
- Better understand user journeys with multi-channel attribution
How our integrated search marketing approach works for you


At MRS Digital, we still have a separate SEO team and a PPC team, but our strategies are integrated. From the outset of working with a new client, weâll be considering total search coverage and how to maximise the opportunity search offers with each channel together.
We take time to really understand your target audiences and their search behaviour. Investing a bit more work early on pays dividends as it yields greater online visibility, lower cost opportunities, and allows to map out how your users progress through the marketing funnel.
We then build strategies that identify and address coverage needs in the short-, medium- and long-term. After all, you probably shouldnât be bidding in PPC exactly the same now as you will in 9-monthsâ time when SEO is pushing valuable keywords up the rankings.
Vitally, we use joined up reporting to paint a fuller picture of your search coverage and performance. Techniques like data blending in Google Data Studio let us tie the data together so we can adapt our approaches to SEO and PPC to whatâs really happening. Ultimately, this side-by-side analysis means our teams can flex in ways that generate efficiencies in work/allocation, meaning better return for you.
Unified PPC & SEO Support Under One Roof
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.
Why Choose MRS Digital for Integrated SEO & PPC Services?


âIntegrated Search Agency of the Yearâ – UK Agency Awards 2021
Still not convinced? Finding ourselves up against other big marketing names in the industry, MRS Digital were thrilled to have won the award for Integrated Search Agency of the Year in 2021 at the UK Agency Awards 2021.
Discover more about our awards.

Integrated SEO & PPC FAQs
Isnât it more risky to have a single provider for SEO and PPC?Â
Does PPC increase SEO keyword rankings? Â
Is it cheaper to integrate SEO and PPC? Â

Make the Most of Integrated Search Marketing
Weâll show you just how powerful an integrated search strategy can be. Speak to the experts at MRS today about SEO and PPC integration.