Essential foundations for maximum visibility.
Technical SEO must be a core focus of any SEO strategy. It’s fundamental to ensure your website remains visible and competitive in search. Keeping a handle on the technical side of your website’s optimisation will ensure any errors are picked up early, performance is enhanced and usability is improved.
Our collaborative team of technical SEO experts, alongside our in-house design and development experts, have the technical know-how required to maximise your website’s potential. We know what to look out for, and can identify issues and areas for improvement quickly and efficiently.
After all, a website that is technically sound will have the benefit of enhanced visibility, increased organic traffic and most importantly, more conversions.

Maximise Your Website’s Potential
Make sure your website remains technically sound and optimised.
What Our Technical SEO Services Include
Crawlability & Indexability
First and foremost, we make sure your website can be optimally crawled and indexed. We investigate and provide solutions to any crawl errors or issues that are flagged.
Site Architecture & linking
Does your website follow a Google-friendly structure? We’ll check your website’s hierarchy and look at how your website connects together.
Security & Compliance
Is your website using HTTPS? Does it meet GDPR standards? We will advise on what needs to be done to remain secure and compliant online.
Sitemaps
We’ll check that your website’s XML sitemap automatically update and make sure they’re working as they should.
Site Errors
We regularly scan sites for and fix errors that are potentially harmful to SEO, such as broken links, 4XX errors and redirect chains.
Site Performance
We’ll benchmark your site’s load times and pages sizes on mobile and desktop to see where they could be improved. From there, we will take actions to make your website faster.
UX & UI Usability
There’s more to usability than making a website responsive! We’ll help identify where it could be improved to enhance user experience.
Schema / Structured Data
Are you currently making the most of structured data and rich snippets? If not, we’ll make recommendations and implement beneficial schema/structured data onto your website.
JavaScript SEO
JavaScript web technologies and applications are becoming increasingly prevalent online. We work with developers to make sure their web apps can be crawled and indexed by Google.
Tracking & Measurement
We will make sure your current tracking is watertight to ensure you’re gaining quality, actionable insight from your website.
International Targeting
If you’re running an international business, we’ll check country and language targeting has been set up to maximise overseas visibility.
On-page SEO
We will assess and optimise your site’s URLs, titles, meta, headings and content to follow today’s best SEO practices.
How we work
At MRS, we take a collaborative approach towards technical SEO. Combining the very best technical minds, our SEO experts work closely with our development team to provide you with results that make a real difference to your website’s visibility and performance. We use years of experience and industry-leading tools to perform the deepest analysis possible. We leave no stone unturned.
“Thank you to everyone at MRS Digital, you always go the extra mile!” Hi-Level
Why Choose MRS as Your Technical SEO Agency?
Technical SEO is a fundamental part of any good on-going SEO project.
Technical factors can limit your search visibility and investing resource into getting your website technically sound will maximise your potential for successful SEO.
Technical SEO Audits
A thorough technical SEO audit is a surefire way to be confident that your website has a strong base from which to grow SEO and enquiries.
Our audit process is extremely in-depth, including crawls using industry-leading tools as well as hands-on checks from our SEO experts and developers.
On completion of a technical SEO audit we produce an audit document that speaks your language. We won’t overwhelm you with jargon, instead focusing on what will make a tangible impact on your business performance.
All recommendations made are carefully prioritised so that you can create an effective roadmap to address all issues raised. We’re than happy to work with developers to ensure that they can effectively act on all recommendations.
New Website Builds & Migrations
A new website launch is always an exciting time. When it comes to search, a new website is both a fantastic opportunity and one of the greatest risks your SEO can face.
At MRS we’ve worked with a great number of organisations to make sure their web launches go to plan. From the start of project to post-launch we can help make sure that your search marketing is top priority.
Our SEO team can assist with anything from site indexing and assisting developers to creating a fresh search strategy or content expansion plan.
Partnering with a technical SEO agency like MRS Digital lets you launch you new website with complete confidence that it’s ready to maximise search potential.
Technical SEO FAQs
Technical SEO typically refers to practices designed to make sure that your website can be effectively crawled and indexed by search engines like Google. Technical SEO is often used as a coverall term for many on-site SEO practices and ranking factors.
Technical SEO is an absolutely critical part of search engine optimisation. A website with poor technical SEO may be all but invisible in organic search rankings. A technically sound website is a must-have for anyone that is taking search marketing seriously.
Our focus is always earning do-follow links first and foremost. Do-follow links allow search engines to follow the link and pass on the link equity or link ‘juice’ (authority) to your website. On the other hand, a no-follow link is not crawled by Google and does not pass any authority across.
There are two easy ways to find out. Type your website domain into Google with “site:” at the front (e.g. site:mywebsite.com). This will bring up a Google search results with all pages that Google is currently indexing. The second, and more effective, way to do this is via Google Search Console. GSC provides detailed reports of which pages on your site can and can’t be indexed, including errors and exclusions. If in doubt get in touch; one of the team will be happy to help with indexing questions.
No. In fact, redirects are an important of effective SEO in most cases. However, poorly implemented redirects can be harmful, leading to anything from worse page load times to complete loss of search visibility. If you need a second opinion on your site’s redirects give us a call.
HTML sitemaps are a thing of the past, but XML sitemaps are an essential part of good technical SEO. They help Google understand the structure of your website and makes sure that it pays attention to the good stuff on your site and ignores the filler.
Some websites don’t just serve the same content on every page, instead dynamically serving content depending on circumstances and user needs. Pages like these can be difficult or impossible for search engines to crawl. Fortunately, Google provides guidance to developers to make sure that doesn’t have to be the case. If your website uses dynamic rendering we can work with you to make sure that it is set up in a way that Google can read your content like any other site.

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Get in touch with us today and tell us about your B2B project. We’ll help you get the leads you’ve been waiting for.