We’ll check and set up, at minimum, a filtered and an unfiltered view. These will be clearly named and differentiated within your website’s Analytics property. An unfiltered view is often overlooked but is extremely important.
We’ll set up appropriate filters, including blocking traffic from your business and ours.
Basic Settings Checks
We’ll comb through your Analytics’ basic settings, checking everything has been set up correctly. This includes making sure internal site search is being recorded.
We’ll create content groupings so certain areas of the website can be grouped together and reported on. For instance, if you have product listings, or different service areas.
Default Channel Groupings
Go through referrals and move domains that shouldn’t be in there into relevant groupings – this is usually only organic search (e.g. Yahoo & DuckDuckGo, and social).
Enhanced eCommerce Tracking
We can help set up or troubleshoot your enhanced eCommerce tracking, making sure your data mirrors your true revenue.
We’ll exclude your website’s domain to prevent internal referrals.
We’ll set up custom alerts to notify you of any sudden drops in traffic. This will highlight tracking issues so any problems can be resolved quickly.
Custom Reports & Dashboards
We can set up custom dashboards and reports for your business based on your requests or our recommendations.
User ID Tracking
We can set up User ID tracking for you to provide a more accurate user count in reporting.
Google Tag Manager Setup
If you’re not already utilising Google Tag Manager, we’ll install it on your website for you. If you are already using Tag Manager, we’ll make sure the snippet has been placed on your website correctly and understand what tags have already been set up to avoid crossover.
Setting Up Goals
Once we’ve set up event tracking via Google Tag Manager, we’ll create goals in Analytics to track events that are indicative of conversions. For instance, form completions or booking confirmations.
Need something else?
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.
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