MRS Digital Blog

What’s Good, What’s Great and What’s New

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • Understanding the Purchase Journey and Checkout Journey reports in GA4

    If you run an ecommerce website, you’ll want your customer’s experience within your site to be the best that it can be. A well-designed and well-optimized ecommerce site is a free-flowing system, one that encourages customers along a buyer’s journey and appears frictionless to them. It directly contributes to increasing purchases and amassing revenue, whilst […]

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  • Where’s the “Conversions” report gone in GA4?

    As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make […]

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  • What is Cross-network in GA4?

    Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]

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  • 7 Best Automotive Marketing Campaign Examples

    Whether you’re selling cars, insurance or even petrol, knowing how to stand out in a competitive marketplace and engage consumers isn’t an easy feat. Automotive marketers often have to think outside the box to show off their latest product or to get the brand awareness they need to perform. As an award-winning automotive SEO agency, […]

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  • SEO for the Automotive Industry – A Best Practice Guide for 2024 

    The automotive industry presents a unique set of challenges when it comes to SEO. Not only is the industry incredibly competitive, but many automotive businesses also need to consider best practice tactics within more specific areas of SEO such as local SEO, ecommerce SEO and more. With many branches of the automotive industry also falling […]

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  • 22 Tips for Choosing the Best SEO Agency & the Red Flags to Look Out For

    From finding the right service offerings to picking an expert team that reflects your way of working, choosing the best SEO agency for your business is difficult. That’s why we’ve put together 22 tips, including the red flags you need to look out for, when picking the right SEO agency. Read on.

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  • How to Prepare for the Removal of Historic Universal Analytics Data

    Following the deprecation of data within Google’s Universal Analytics (UA) on 1st July 2023, Google has announced that exactly one year on, on 1st July 2024, all Google Analytics users will lose access to their historic UA data. “Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only […]

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  • The 7 Best Inclusive Marketing Campaign Examples

    Inclusive marketing campaigns embrace diversity by including people and groups from all backgrounds regardless of gender, age, ethnicity, religion, and other socio-economic factors. Discover more today.

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  • Can You Get on the First Page of Google in 24 Hours?

    Whether you’re a seasoned SEO expert or new to the world of search engine optimisation, getting onto the first page of Google is undoubtedly a big part of the job! Getting your site, or your client’s site, onto that first page of the search results is invaluable for growing organic visibility. It’s no wonder so […]

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