Sep
2020
Google Search Terms Report Now Includes 34% Less Data
On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major […] Read More →
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Sep
2020
Social Media Updates August 2020
What happened on social media in August 2020? This month, Twitter and Facebook have begun rolling out updates and changes to their platforms ahead of the upcoming US presidential election. Alongside […] Read More →
Aug
2020
How to Write a Blog Post: Step by Step for Beginners
Writing a successful blog post requires a big investment. The author must spend plenty of time properly researching their topic, as well as appreciate what they’re dealing with in terms […] Read More →
Aug
2020
How to Increase Dwell Time on Your Website Now!
Dwell time… you’ve likely heard the term floating around once or twice, but what actually is it? And most importantly, how concerned do you need to be about it? What is Dwell […] Read More →
Jul
2020
Social Media Updates July 2020
What happened on social media in July 2020? This month has been another busy one for the social platforms, particularly for Twitter. With its enormous security breach going down in history, the platform has been in the limelight heavily this month, […] Read More →
Jul
2020
How to Prepare for the Google Page Experience Update in 2021 [+ Checklist]
What is the Google Page Experience Update? On the 28th May 2020, Google announced they will be releasing a new ranking algorithm in 2021, coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to […] Read More →
Jul
2020
How Social Media Platforms Have Evolved During COVID-19
This year, it’s been an incredibly strange time for the world, and we’ve all been presented with new challenges. As daily routines changed overnight, more of people’s daily and work lives shifted online, and […] Read More →
Jul
2020
Social Media Updates June 2020
What happened on social media in June 2020? This month there have been a lot of new updates across the social channels. Facebook launched WhatsApp Pay in Brazil, Instagram made […] Read More →
Jun
2020
Citations vs Backlinks: What’s the difference?
Citations and backlinks can both benefit your SEO in similar ways but it’s important to be able to differentiate them. Citations are slightly harder to comprehend than backlinks, as you can receive […] Read More →
Jun
2020
Social Media Updates May 2020
What happened on social media in May 2020? We’re into our third month of the Coronavirus pandemic, and more than ever, we’re seeing the main social channels adapt to the new way of life that we, as individuals, have had […] Read More →
May
2020
10 Best Cause Marketing Campaigns 2019 – 2020
What is Cause Related Marketing? Cause marketing aims to raise awareness and funds for non-profits and worthy causes whilst simultaneously driving business. By championing a cause for good, brands can expand their reach while generating positive sentiment with consumers. Part of the reason cause marketing has gained […] Read More →
May
2020
Social Media Updates April 2020
What happened on social media in April 2020? Another month into lockdown, and the world of Social Media is evolving more than ever. This month, we see all the social […] Read More →
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