MRS Digital Blog
What’s Good, What’s Great and What’s New
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
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AI SEO audit: What it is and how to prepare your site for AI search
6 min
Artificial intelligence (AI) is now a core part of the everyday search experience – not just in browser-based search engines but in standalone generative AI tools such as ChatGPT, Perplexity and Claude, and increasingly integrated into almost every digital product we use. This monumental shift means that brands can no longer rely on traditional search rankings alone, they must optimise for AI visibility too. This is where an AI SEO audit comes in. An AI SEO audit shows you how your website is understood, […]
AI
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The 5 Best Insurance Marketing Campaigns
6 min
Insurance might not be the most glamorous subject – but its marketing can be surprisingly brilliant. From the quirky chaos of Compare the Meerkat to the unforgettable opera-singing tenor in Go.Compare, brands have found ingenious ways to turn policies into popular culture. Crunching the numbers, the UK insurance industry is a huge business. According to the Association of British Insurers, it handles £1.8 trillion of […]
Content Marketing Digital Marketing -
Paying more for the same results: Navigating the impact of AI on CPC inflation
3 min
Learn about cost per click inflation and the influence of AI.
AI PPC -
Inside MRS Digital’s 200km Rowing Challenge for Comic Relief
1 min
At MRS Digital, we’re always looking for ways to make a positive impact – not just for our clients, but for our community too. This month, we took on our biggest fundraising challenge yet: rowing 200km in a single day in support of Comic Relief. This is the equivalent of driving from London to Birmingham […]
MRS Digital -
AI Overviews SEO: How to Rank in Google’s AI Results
9 min
‘AI Overviews SEO’ refers to the process of optimising content so Google’s AI‑generated summaries can accurately reference, cite, and surface your site within AI Overviews at the top of search results. As AI Overviews continue to expand, optimising for them has rapidly become a core focus for many SEOs. Google first introduced AI Overviews (AIOs) […]
AI Content Marketing SEO -
Data Retention: Why Do I Only See 2 Months of GA4 Data?
4 min
GA4 is a powerful and broadly accessible tool, allowing users to start collecting web analytics data, analyse that data and uncover valuable insights to fuel business decision making with minimal initial setup. That said, an out-of-the-box GA4 configuration will leave much to be desired. While in-property setup guidance and support can help get a new GA4 property up and running, tailoring the in-property configuration settings to suit specific business needs, and to unlock GA4’s full potential, isn’t as straightforward. A common pain-point amongst GA4 users and something we frequently uncover during GA4 […]
Insights -
AI Platforms Adopting Ads – The ins and outs of a new advertising frontier…
5 min
ChatGPT Ads are here – OpenAI and Anthropic are talking all about it so here’s my run down and view on what’s going on. Coming off the back of some high value Super Bowl spots from the organisation behind the Claude LLM – OpenAI’s move to include advertising in its ‘Free’ and ‘Go’ user tiers (Go is also a new addition, potentially to […]
AI PPC -
Perplexity AI SEO Guide: 5 Top tips to increase citations
6 min
Perplexity’s growth, as with the wider AI search landscape, has exploded in recent months – 30 million monthly users and 40% MoM search increases – making it unmissable for forward-thinking SEOs. At MRS Digital, we’ve tested these strategies to boost citations and AI visibility, and now we want to share our insights. This guide delivers […]
AI Content Marketing SEO -
AI SEO, GEO & AEO: How to Optimise for the Future of Search
8 min
Generative AI tools such as ChatGPT and Gemini are reshaping how people search for and engage with content, and this change in user behaviour is gathering momentum. So much so, that Semrush projects that by 2028, annual visitors to LLMs (large language models) will overtake traditional organic search. However, good website content and strong SEO […]
AI Content Marketing SEO -
ChatGPT and SEO: How to use ChatGPT to sharpen your SEO strategy in 2026
5 min
As generative AI shows little sign of slowing down, ChatGPT remains the front runner with 68% of the global market share and one of the most powerful tools for SEO teams to improve their productivity. While human expertise provides strategic thinking, nuance and creativity that can’t be replicated, ChatGPT can enhance our capabilities as marketers, […]
AI SEO