What Our In-depth Analytics Audit Includes
Our Google Analytics auditing service includes a review of the following:
We will review how your account, properties and views have been set up, proposing improvements.
We will review how your filters (if any) are working. If no filters are being used, we will make appropriate recommendations. Checks will include spam traffic filtering and IPs.
We will go through and check that all basic settings are set up correctly – for instance, internal search tracking. It’s surprising how often these are overlooked!
Content and Channel Groupings
We will check to see if content groupings have been set up, and make recommendations for how to implement or improve the accuracy of these. We will also make recommendations for default channel groupings.
Noticing a lot of (not set) or (other) fields appearing in your reports? Missing data can be a big problem, and if it starts to account for a large proportion of your traffic, you are only seeing a glimpse of the whole picture.
If your transactions and revenue aren’t lining up with your actual business performance, this step is critical. We can investigate why misalignment is happening and outline what actions you can take to prevent this from happening in future.
Event and Goal Setup
We will review the events and goals that are being tracked in Analytics. We will ensure goals are firing and working correctly and are not being overused.
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How We Approach Our Analytics Auditing
Prior to starting your audit, we will work closely with you to understand your business and marketing needs, including your core objectives. This allows us to better understand what data is most valuable to your business.
After performing an audit on your Analytics account, we will next put together a detailed and comprehensive report of our findings and recommendations. This will include clear, prioritised actions of what steps your business should take to fix the highlighted issues, as well as details of why this should be done.
Conversion rate optimisation
This is at the very core of our landing page design services. We ensure that your landing page is designed with one goal in mind – converting users into customers. We consistently run tests and analyse the data we have captured to make decisions, considering the layout, images and words used on page.
+ Google Analytics Partners
We are Google Analytics Certified Partners and have years of experience setting up Google Analytics accounts as well as inheriting and improving our clients’.
+ We’re Flexible
Whether you want to action our recommendations yourself or would like us to handle to difficult stuff, we’re flexible and will deliver a service tailored to you.
+ We’re Data Nerds
We work closely with you from the very start to understand your business, making sure we understand what insight would benefit your business.
Review your Analytics today
Speak to one of our experts today and let us help you unlock your business’s insight potential with an in-depth Analytics audit.