What Our In-depth Analytics Audit Includes
Our Google Analytics auditing service includes a review of the following:
We will review how your account and properties have been set up, proposing improvements, especially in light of the movement from Universal Analytics to GA4.
We will review how your filters (if any) are now working for you in GA4. If no filters are being used, we will make appropriate recommendations regarding the two filters available in GA4: Developer Traffic and Internal Traffic. GA4 Data filters do not impact historical data but have a permanent effect on future data, so it’s vital they’re set up correctly.
We will go through and check that all basic settings are set up correctly – for instance, internal search tracking. It’s surprising how often these are overlooked!
Content and Channel Groupings
We will check to see if content groupings have been set up, and make recommendations for how to implement or improve the accuracy of these. We will also make recommendations for custom channel groups.
Noticing a lot of (not set) or (other) fields appearing in your reports? Missing data can be a big problem, and if it starts to account for a large proportion of your traffic, you are only seeing a glimpse of the whole picture.
If your transactions and revenue aren’t lining up with your actual business performance, this step is critical. We can investigate why misalignment is happening and outline what actions you can take to prevent this from happening in future.
Event and Conversion Setup
We will review the events and conversions that are being tracked in Analytics. We will ensure conversions are firing and working correctly and are not being overused. We’ll also make sure that you’re tracking the right Events and Conversions for you in GA4.
Need something else?
How We Approach Our Analytics Auditing
Step 1: Research
Prior to starting your audit, we will work closely with you to understand your business and marketing needs, including your core objectives. This allows us to better understand what data is most valuable to your business.
Step 2: Report
After performing an audit on your Analytics account, we will next put together a detailed and comprehensive report of our findings and recommendations. This will include clear, prioritised actions of what steps your business should take to fix the highlighted issues, as well as details of why this should be done.
Step 3: Resolve
Once we have identified the issues within your Google Analytics through our thorough research and reporting process, we will implement the fixes so that you have data you can rely on.
Analytics Insights & Reporting
Unlock valuable insight to power your business performance.
Google Analytics Setup / Configuration
Get the very most out of your Analytics with a setup tailored to your business’ needs.
Google Tag Manager
Streamline your processes, gain insight and be in control of your site.
Get the very most out of your data and your people.
Auditing Google Analytics FAQs
Ensuring your data collection is both compliant and working hard to get you the right kind of data you want to collect is crucial. If this is set up incorrectly, you run the risk of collecting data that inflates or skews your insight. This can lead to making wrong business decisions when relying on incorrect data, seeing knock-on effects throughout the business.
And if your Google Analytics property is set up correctly – then you get peace of mind and ways to push your data insights even further. It’s a no brainer, right?
Once we’ve gained access to your Google Analytics property, our Google Analytics audit process can fully begin. This involves our team of analytics and insights experts assessing your current setup, understanding any considerations that have been applied for the business’ reporting needs, spotting any data integrity issues and where your setup could be improved to get the very most out of your insights. The result will be an in-depth report highlighting all our findings.
Once we’ve completed our audit process, our work doesn’t just end there. Actions from our in-depth report will begin, and we will work with your team to get your Google Analytics is working as it should be and delivering the results you desire.
If that’s still not enough, we have a wide range of analytics services to push your insight even further. From Google Tag Manager management to GA4 training or Dashboard creation, we’ve got you covered.
+ Google Analytics Partners
We are Google Analytics Certified Partners and have years of experience setting up Google Analytics accounts as well as inheriting and improving our clients’.
+ We’re Flexible
Whether you want to action our recommendations yourself or would like us to handle to difficult stuff, we’re flexible and will deliver a service tailored to you.
+ We’re Data Nerds
We work closely with you from the very start to understand your business, making sure we understand what insight would benefit your business.
Review your Analytics today
Speak to one of our experts today and let us help you unlock your business’s insight potential with an in-depth Google Analytics audit.
Someone will be in touch shortly
While you’re here, why not check out..