Data Privacy Audit
Guard your user’s privacy with regular tracking compliance audits
Protect your users and business today
Privacy is a key focus in the digital world today, if tracking is used outside of the realms of the user’s permission it can instil distrust as well as put your company at risk.
MRS Digital are an award-winning digital marketing agency with its own in-house insights team. We work across an array of channels to effectively measure and fuel marketing campaigns with data. We use this expertise to evaluate your tracking to assess if it is in line with regional requirements to make your data collection and usage compliant.
The aim, to minimise your risk to your business and maintain trust in your users.
Let MRS give you peace of mind today.
Our service
Digital marketing boasts the benefit of being able to track everything, but this doesn’t necessarily mean you should! Our data privacy service audits the current tracking present on your website and assesses if it is considered as compliant for the regions you operate in and if not, what changes need to be made to rectify your tracking compliance issues. Our ongoing checks reviews your site on a quarterly basis to gauge what has changed on your site, your marketing approach or regional requirements to keep you compliant.
What is included?
Initial audit & recommendations
Our team of experts review your website tracking to evaluate what is being tracked, when and if this is reflective of the user permissions for each region you operate in. This means you have a comprehensive review of the data privacy on your site and what is required to mitigate risks associated with non-compliant tracking.
Developer briefs
If you are site is not hosted by MRS, we will provide in-depth developer briefs designed to assist your development team in actioning our recommendations to make your data usage compliant.
Tracking adjustments
As well as identifying the gaps in your tracking compliance, we can action our recommendations to your tracking. This allows us to adjust when tracking is firing on your depending on user permissions.
Quarterly & Annual Reports
Easy to digest overviews of our findings on a quarterly basis to understand what has changed during each quarter and the recommendations to realign your compliance (if required).
What makes data privacy service different?
As a digital marketing agency, we provide services across paid search, paid social, conversion rate optimisation and email. For each platform used for these channels, we understand the tracking requirements, the policies and how the data will be used. We apply this experience to analyse your tracking to establish if your tracking is setup in the correct way to abide the different platform policies, user consent and regional data privacy requirements.
+ Industry Leaders
Our award-winning digital marketing agency has been providing hugely successful services since 1999, deployed by our growing team of in-house experts with leading accreditations.
+ Trusted Experts
We currently work with over 150 businesses based in the UK, Europe and globally whilst proudly maintain a customer retention rate of over 95%. We use our industry learnings to provide the most up-to-date recommendations and approaches.
+ Understanding of sectors-specific data requirements
Working in an array of sectors with a wide range of clients based in different regions, enables us to understand what tracking considerations are more applicable for your sector. This also allows us to be creative with our tracking solutions by borrowing best practices from other sectors and applying it to capture compliant data to fulfil a specific data collection purpose.
Data Privacy Services Deliverables for Lead Generation & Ecommerce sites
Initial Data Privacy Audit
| Platforms Included | Basic | Advanced |
|---|---|---|
| Google Analytics | ✔ | ✔ |
| Google Ads | ✔ | ✔ |
| Microsoft Ads | ✔ | ✔ |
| Meta Ads | ✔ | ✔ |
| LinkedIn Ads | ✔ | ✔ |
| Twitter Ads | ✔ | |
| Pinterest Ads | ✔ | |
| TikTok Ads | ✔ | |
| Microsoft Clarity | ✔ | |
| Bespoke Platform Analysis | POA | |
| Tag Volume | <30 | >30 |
| Areas of Checks | Basic | Advanced |
|---|---|---|
| Site Usage Consent Management Checks | ✔ | ✔ |
| Cookie Policy Checks | ✔ | ✔ |
| Cookie Usage Checks | ✔ | ✔ |
| Tracking Consent Lookup Checks | ✔ | ✔ |
| Google Consent Mode V2 Checks | ✔ | ✔ |
| User Opt-in Checks | ✔ | ✔ |
Ongoing Quarterly Checks
| Basic | Advanced | |
|---|---|---|
| Update on Site Usage Consent Management Checks | ✔ | ✔ |
| New Software or Platforms* | ✔ | ✔ |
| New Tracking* | ✔ | ✔ |
| New Campaign Types or Purpose* | ✔ | ✔ |
Why are all the checks the same?
At MRS, we believe you should check the same elements whether you are a small business or an enterprise business with complex tracking. Our checks are applied at scale based on the amount of tracking you have and the platforms you are sending data to. If you don’t see your platform present, do ask as our team can accommodate most platforms.
Data Privacy FAQs
This refers to if tracking applied to the site reflects the user permissions granted with selected regions. This means you are only tracking users when they have given consent for the purposes they have agreed to.
If you are targeting users or offer a service to users in a specific region, you must comply with the privacy laws defined for that region (even if you are not based there).
If you operate in multiple regions including globally, we recommend you review your tracking on a region-by-region basis. In other words, for European countries ensure you adhere to GDPR requirements and in California the CCPA requirements.
We will identify where your site is non-compliant and what data has been collected. We will provide recommendations on a case-by-case basis but can involve adjusting tracking and performing data deletion requests where necessary.
Meet our team
Over the last two decades, we have cultivated a highly skilled team of digital marketing experts, designers and developers. Find out the people you’ll be working with.
Make your Tracking Compliant
Get in touch today and we will help you keep your tracking compliant. We will review and monitor your tracking on a regular basis to mitigate risk around privacy compliance. So, let’s discuss, and see what we find.
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