Shopify SEO Agency
Power your ecommerce growth with a Shopify SEO agency that delivers
Shopify’s user-friendly interface and customisable options make this ecommerce platform a great option for any business. But as a standalone solution, Shopify won’t take care of your SEO.
The specific nuances of this platform means that expert SEO considerations need to be taken into account when enhancing online visibility. That’s where MRS Digital come in.
Whether you’re looking to build from ecommerce website from scratch or migrate to Shopify, our team of Shopify SEO experts will not only maintain any existing organic visibility you have but will help to enhance it to get your storefront to cut through the noise.
Why Shopify?
Picking the right platform for any site is crucial, acting as the foundation for you to build your online visibility. This couldn’t be truer for ecommerce.
Shopify boasts numerous benefits for digital marketers, providing a user-friendly and streamlined approach to managing ecommerce – which by its nature poses additional challenges and nuances serviced-based sites simply don’t. From design flexibility to its scalability for your business, Shopify delivers a simple yet effective foundation for your ecommerce store.
Discover more about Shopify’s design and development capabilities
★★★★★
“Our ROAS has consistently increased pretty much every month since working with MRS. You could tell our profitability was at the front of their mind, which is really important to us.”
E-commerce Manager, Boori
★★★★★
“Great team – very forward thinking and proactive to achieve fantastic results across the whole agency offering. We have worked closely over the past year on our migration and their knowledge and skillset is second to none. ”
Strategic Consultant, House of Cavani
★★★★★
“MRS understood the brief, made it a very enjoyable process and the results have by far exceeded our expectations.”
Managing Director, Anthony Brooks
But Doesn’t Shopify Do SEO For You?
Shopify does have some built-in SEO features designed to help you optimise your content for search. This includes:
- Automatically generated canonical tags to help manage duplicate content,
- Automatically generated XML sitemap and robots.txt file,
- Automatically generated title tags with chosen theme,
- Ability to edit basic SEO elements including meta, URLs and so forth.
…but this is barely scratching the surface.
From rigid, default URL structures and heavy JavaScript to Core Web Vitals challenges, there are endless nuances to consider when improving organic visibility for a Shopify website. Not to mention to myriad of unique challenges that come with ecommerce SEO!
You need a team of experts to tap into that experience to ensure Google can crawl and ultimately index your products effectively. Afterall, what’s the point in having a great-looking storefront with no customers?
Our Shopify SEO Services
We understand the additional challenges that ecommerce SEO brings compared to service-based SEO. That’s why our approach to Shopify SEO is considered every step of the way – we make this platform not only work for you but accelerate your online visibility further.
Targeted Keyword Strategy
As with any ecommerce strategy, we will establish how best to position your site in the search landscape and create a benchmark through a bespoke keyword strategy. For Shopify stores, we will consider how to prioritise groups of keywords through your product offering, competition, and seasonality.
Strategic Keyword Assignment
We consider how to make your target keywords work harder for you with strategic keyword assignment. From proposed new category creation and internal linking strategies to optimisation of existing content, we’ll make sure your keyword strategy is effectively deployed to avoid keyword cannibalisation across large websites.
Management of Duplicate Content & Canonicalization
While Shopify might automatically generate canonical tags to handle duplicate URLs (a significant challenge posed to ecommerce stores with product variants) – we will go one step further to make sure this is working as part of the wider strategy.
Management of Out of Stock Product Pages
Shopify streamlines this with its product management system, but have you considered the out-of-stock journey for users and the potential SEO implications that come with it?
Security & Encryption
Having a secure site is vital for ecommerce stores operating today. We have the in-house expertise to ensure that your Shopify site is compliant and trustworthy for Google.
Customer Behaviour Analysis
Shopify does provide insights into your revenue and user behaviour – but what use are metrics without analysis and action? We’ll help you interpret and understand what those numbers really mean for you and your business.
Shopify Website Migration
Moving your website to Shopify? We don’t just know how to enhance organic visibility – vitally, we know how to maintain it during website migrations. Our experience with SEO site migrations, specifically Shopify site migrations, puts us in the best position to do so.
Need something else?
Reach out to one of our experts at MRS Digital today and discover how we can make your site soar up the search results
Why Work with MRS for Shopify SEO Services?
From getting valuable core pages seen in the search results to managing stock effectively for Google’s indexing, our team of forward-thinking SEO experts know how to get the very most out of your Shopify site.
+ Forward-thinking
We’re an award-winning agency for a reason. With over 20 years of experience, we continue to provide innovative digital marketing through our in-house team of experts.
+ Integrated Experts
We’re not just experts in SEO either. Our status as an award-winning integrated agency means that we consider how Shopify can work for you across organic, paid and from a development perspective.
+ Results-Focused
Here at MRS, we pride ourselves on delivering tangible ecommerce results for our clients. That means more organic visibility and ultimately, more valuable sales.
Shopify SEO FAQs:
What is Shopify?
Shopify is an ecommerce platform with a fixed technical framework, meaning SEO performance depends on how well you optimise within its system. An SEO agency needs to understand Shopify’s unique setup – including its URL structure, theme performance, app impact, and content limitations – to improve organic visibility, site speed, and conversions for Shopify stores.
What are the benefits of doing SEO for a Shopify store?
Tailored SEO for a Shopify site means that the nuances that come with the platform are considered whilst ensuring organic visibility is enhanced as much as possible.
Can I track performance with Shopify?
Yes, you can track your site’s performance with Shopify through their analytics and reports setup. Marketing tools such as sales tracking are available through the platform. However, we leverage Google Analytics tools in tandem to make consistently reliable data-driven decisions.
Do I need a specialist Shopify SEO agency instead of a general SEO provider?
Yes, because Shopify has a unique technical framework, theme structure, and set of platform limitations that require platform‑specific expertise. A specialist Shopify SEO agency understands how to optimise within Shopify’s constraints, improve site speed, fix structural issues, enhance product visibility, and maximise organic revenue in ways your standard agency may overlook.
Can Shopify stores rank competitively in highly saturated markets?
Yes, absolutely. With the right technical setup, content strategy, and on-site optimisation, Shopify stores can rank extremely well. Success depends on strategic SEO execution rather than the platform alone.
How important is site speed for Shopify SEO?
Site speed is very important. Shopify themes and apps can slow down site performance, which impacts both rankings and user experience. We believe optimising speed is a core part of any effective Shopify SEO strategy.
Is Shopify good for international SEO?
Yes, it can be. Shopify supports multi‑region and multi‑language setups, but it requires the correct hreflang implementation and careful site architecture to avoid duplication and indexing issues, which could hinder organic performance.
Get Your Storefront Seen with MRS Digital
Recently built a Shopify site or migrated to Shopify from elsewhere? Don’t delay improving your site’s visibility – get in touch today.
You’re going to love our SEO if….
- You’re sick of seeing your competitors on top
- You love the sound of speaking to a human and not an SEO robot
- You can handle the results we’ll deliver
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