What is AdChallenger®
Reach the Peaks of PPC
Practice with AdChallenger®
Elevate your ad strategy with AdChallenger®; our most advanced PPC suite yet. Leveraging the very latest in Google Ads enhancements and our own adtech infrastructure, it’s designed to optimise your campaigns like never before. Experience targeted efficiency, smarter spending, and unprecedented ROI with our next-level ad technology.
There was a time not so long ago when the artisan advertiser ruled the land. The most successful PPC managers were those who sunk hours and hours into meticulously building and refining complex campaigns and account structures.
Now, everything has changed. Google’s AI bidding and automated campaign types mean that anyone can easily tap into the world’s most sophisticated advertising engine. Today’s top advertisers are those that have harnessed that technology to its fullest, by feeding Google’s algorithms the data they need to get the best traffic and conversions.
Our trademarked AdChallenger® approach tackles this monumental change, revolutionising how businesses steer through the ad landscape in a competitive, fast-moving environment full of opportunities.
Advanced Bid Modelling
Value-based bidding options that focus on your real commercial success.
AI-Driven Optimisation
In and out-of-platform machine learning that predicts and adapts to market trends in real-time.
Privacy-Focused Tracking
Enhanced Conversions and Advanced Consent Mode V2 respects user privacy and supercharges Google automation with accurate data.
Comprehensive Integration
Imported Conversions and seamless integration with your tech stack powers data-led decisions.
Post-Click Focus
Expert led conversion optimisation powered by Smart Convert, which uses AI to precisely route visitors to the best page variant for them.
Proprietary Reporting Platform
Reporting tailored precisely to your needs, including expert insights and real-time recommendations.
How Does AdChallenger® Work?
A Connected New Era for PPC
AdChallenger® brings together all the tools and tactics needed for industry leading advertising from day one.
Comprehensive Martech Setup
AdChallenger® provides a template for the complete, integrated technology setup required to compete at the highest level. We work with you to build this ideal system, identifying gaps and then road mapping the required steps needed to bring your martech mix up to speed. We help you overcome the hurdles that come with this, be that with compliance, technology, integration or organisational buy-in.
Data-Driven Campaign Optimisation
Our expert advertisers then work with you to harness your data like never before. We tie up all available sources to supercharge Google’s algorithms and get into the business of tending these automated campaigns to ensure they’re delivering on your commercial objectives.
Tailored Reporting with Orion
Technology, integrations and tactics are wrapped up with our proprietary reporting system, Orion. Orion simultaneously streamlines our internal insights to improve decision-making while providing client reporting in a tailored way that is meaningful to you.
Testimonial
Succeeding with AdChallenger®
“We approached MRS with the aim of enhancing our online presence and driving more targeted traffic to our website, and the results have been great for us. Their insightful approach and attention to detail led to campaigns that increased our visibility and engagement with our target audience. Their ongoing optimisation and strategic adjustments have ensured the best ROAS possible.”
Amy Hill – Boori
AdChallenger® is right for you if …
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You suspect that your advertising could be working harder, but are told that you’re at the mercy of Google or the algorithms.
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You’re a business that feels that your advertising is disconnected from your sales funnel.
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You’ve struggled with lead quality. Advertising isn’t consistently delivering the size or quality of customer that you’re looking for.
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Your PPC team has thrown up barriers to performance, blaming data or technology.
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Your ad practice is out-of-date – you’re not using value based bidding, you’re using overly granular campaigns, you’re still on manual or semi-manual bid strategies, you’re not using Performance Max, etc.
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You boast loads of great first party data that isn’t being put to the test.
Is Your Business Ready for Next-Gen Ad Performance?
Intrigued? Get in touch with one of the team and we’ll find out whether AdChallenger® is the answer to your advertising ambitions.