Seamless Ecommerce Tracking Migration for London Hotel Chain 

The Challenge

To coincide with a website migration with an updated booking system, GEM Hotels required a revised and improved ecommerce tracking setup, one that seamlessly transitioned from the old site to the new, and tracked each step of the buying journey when making an online reservation at one of their 3 London-based hotels. 

This would help GEM Hotels better understand the journey users take on the website, when and where users are abandoning their reservations, and ultimately help them optimize their new site to improve the user experience.

The Solution

Prior to the migration and implementation, MRS identified several areas where GEM Hotels could better leverage GA4, and proposed some recommended changes. With website migration timelines established, MRS collaborated closely with GEM Hotels to actions those recommendations and configure the ecommerce event tracking with data streaming to GEM Hotel’s existing GA4 property, allowing for a seamless transition as the new site launched and retaining all site data in a single property. 

MRS also equipped the new site with Google’s Consent Mode V2, allowing GEM to continue measuring and running their digital advertising campaigns in a compliant manner.