AI SEO Services
Get seen, get cited. AI is here to stay, and your business has a whole new landscape to dominate.
Skyrocket your revenue today
It’s no longer ‘just Google it’, it’s increasingly ‘just ChatGPT it’.
With that in mind, do you know how your website is being cited on a variety of answer engine platforms? Do you know how frequently? And, importantly, do you know how to get there? If not – you’re not alone.
Everyone is talking about LLMs and AI, and it can be tough to navigate the terms being thrown around when it comes to optimising for AI answer engines. Whether it be GEO, AEO, AIO, AI SEO…
However, you’ll be pleased to hear that optimising for answer engines is essentially SEO reimagined. And we’re ready to help you adapt your strategy to get one step ahead.
A Semrush AI Search Study* projects that AI Search Visitors will Surpass Traditional Search Visitors in 2028.
Our Award-Winning SEO Work with LV= (Liverpool Victoria)
+41.7%
Increase in non-branded organic clicks YoY
+28.6%
Increase in life insurance policy sales YoY through SEO
+90K
Record high page one rankings for top keyword with over 90,000 searches per month
Our AI SEO service
– what’s involved
Data Analysis & Story Refinement
The truth is, the foundations of good SEO still apply when it comes to expanding your site’s AI reach. For example, a recent study found that in Google’s AI mode, when links are presented in an answer, there is an 89% domain overlap and 80% URL overlap with traditional top 10 search results.
When we put together our SEO strategies for clients, we incorporate AI optimisation as part of our plan. This is because optimising for traditional search engines and answer engines incorporates similar techniques – but with differing emphasis.
AI Overview Optimisation
Optimising for Google AI Overviews isn’t necessarily the same as optimising for citations in ChatGPT.
We have the expertise to understand where your business has the opportunity to become a source in an AI Overview and how to help you get there.
Tracking & Performance Measurement
We’re finally able to start collecting data for answer engines and where your website is being referenced.
We can report on how you stack up against the competition for specific topics, how many times you’re being cited, and for what queries.
We can also show you where you are being cited in Google’s AI Overviews, so you can keep tabs on how many you hold presently.
What does AI SEO entail?
AI-specific tactics include, but are not restricted to
- Adding an LLM.txt file to your site
- Ensuring full accessibility to AI crawlers (use our AI crawler checker tool)
- Expanding your brand’s presence in favoured AI discovery channels (e.g. Reddit)
- Brand sentiment enhancement through third-party reviews, testimonials, case study creation
- Creating prompt-driven landing pages
- Increased emphasis on freshness of content, leveraging up-to-date data and statistics
- E-E-A-T focus – quality content produced by experts, author pages, structured data markup
Why do AI SEO?
- Become synonymous with your areas of expertise. When you’re cited as a source for an answer, you’re seen as a trusted authority in that field
- Increase brand awareness and authority
- Open up new avenues for user traffic and conversion
- Stay one step ahead of those not yet taking advantage of generative AI optimisation early doors
Why should MRS be your AI SEO agency?
As an award-winning SEO agency made up of a multi-disciplinary team of experts, we know how to make your business visible across the web. We work with a breadth of businesses, from SaaS to automotive.
+ Industry Leaders
We have provided hugely successful digital marketing services since 1999. So it’s fair to say we’ve experienced the evolving SEO landscape during this time.
+ Trusted Providers
We proudly maintain a customer retention rate of over 95%. We aim to be an extension of your own team.
+ We’re adaptable
SEO is always changing, and with the introduction of AI in search, today is no different. We adapt our strategies and our techniques.
Our SEO Awards
At MRS, our SEO experts pride themselves on delivering quality and effective work to each and every client. But don’t just take our word for it, see what industry judges had to say about our award-winning SEO campaigns.
European Search Awards 2025
Best SEO Campaign – Large: A Winning Policy
The judges said… “We thought this was an outstanding campaign, showing what it takes to be successful in a competitive environment with large-scale execution. The content expansion strategy was incredibly well thought out, and it was impressive to see the use of Google’s Natural Language API used effectively.”
European Search Awards 2024
Best Use of Search – Automotive (SEO): Large
The judges thought… “This campaign exhibited considerable strength, especially in its seamless integration with the lead system. It was evident to us that no shortcuts were taken in its execution. The development of a robust buyer persona and strategy was consistently evident throughout.”
Industry-leading SEO and AI platforms we use
At MRS, we don’t do guesswork. We use industry-leading tools to generate insights that allow us to make better-informed decisions for your AI SEO strategy.
Ahrefs
Allows us to explore your site’s visibility across the web, as well as onsite and offsite details.
AWR
Up-to-date keyword ranking across devices, locations and other demographics.
Lumar
Previously known as Deepcrawl, Lumar is a comprehensive website optimisation platform.
Bing Webmaster TDools
To keep visibility on Copilot indexability.
Brand Radar
An essential for generative engine optimisation and reporting – Brand Radar is now built into ahrefs and allows close visibility of your brand’s citations across AI platforms.
Optimizely
Unparalleled A/B testing for web pages, providing metrics that help boost conversion.
Did you know we make our own industry leading tools…
Get your AI SEO journey started today
Fill out the form and a specialist will get back to you within the next working hour.
You’re going to love our SEO if….
- You’re sick of seeing your competitors cited in answer engines
- You want to ensure your brand is one step ahead of the curve
- You can handle the results we’ll deliver
Thanks!
Someone will be in touch shortly
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