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MRS Digital Blog

Author: Ben Bendall

Ben Bendall
Ben Bendall
Senior SEO Specialist

More about the author

Ben is our Senior SEO Specialist, with over 20 years experience working within SEO, across a range of competitive sectors including life insurance and healthcare. He is a seasoned content writer, known for his passion for crafting impactful content that fully informs the user and his results‑driven approach to digital marketing.

  • A Guide to B2B SEO Best Practices

    B2B (business-to-business) SEO involves optimising your website to boost visibility in search engines for other businesses. When it comes to search engine optimisation (SEO), B2B companies face unique challenges compared to B2C (business-to-consumer) brands. That’s because you’re not selling direct to people, but other businesses that need your products and services. Understanding these key differences […]

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  • The only content performance metrics you’ll need: How to measure content performance

    There is no doubt that content marketing is evolving and therefore how we measure performance needs to adapt accordingly. This article reviews essential performance metrics you need to monitor, including long-standing measures as well as new ones shaped by AI-driven search. What is content performance?   Content performance simply measures how well digital content, like blog […]

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