Analytics

If you run an ecommerce website, you’ll want your customer’s experience within your site to be the best that it can be. A well-designed and well-optimized ecommerce site is a free-flowing system, one that encourages customers along a buyer’s journey and appears frictionless to them. It directly contributes to increasing purchases and amassing revenue, whilst […]

Following the deprecation of data within Google’s Universal Analytics (UA) on 1st July 2023, Google has announced that exactly one year on, on 1st July 2024, all Google Analytics users will lose access to their historic UA data. “Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only […]

If you’ve previously set up Google Analytics 4 (GA4) inside Google Tag Manager, you would have probably used the GA4 configuration tag. However, thanks to some changes from Google, that is no longer the case. At the beginning of September, Google announced the release of a new tag called “Google tag” to replace the Google […]

You don’t need to be a web developer to understand schema markup. Discover the what’s, how’s and where’s in plain English, simply explained.

Have you ever been using Google Search Console and found it a pain when you have to perform multiple filters on URLs or queries to analyse performance the way you want? This is where Google Search Console’s new regular expression feature comes into play. Added in April 2021, Search Console’s regex filtering enables you to […]

In October 2020, Microsoft launched a new, free analytics tool for webmasters to utilise on their website. Like other analytics platforms, the aim of this tool is to understand your users better and gain insight into how they are using your website.   Our take on this tool is that it complements other analytics tools such as Google […]

Want to track link clicks on your website in Google Analytics? No problem – we’ll show you how, with options including Tag Manager, plugins and hardcoding.

We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as individuals. And, of course, more change is coming. Part of staying agile as a business, and responding to further developments throughout the crisis, involves maintaining […]

Sometimes, Google Tag Manager just. won’t. work. It doesn’t matter how closely you’ve followed instructions, how much training you’ve had, or how many previous Google Tag Manager accounts you’ve set up. It’s infuriating. It’s stressful. But when you solve the problem, it’s so satisfying (and definitely worthy of a fist bump in the office). Across […]