Business Insights

Updated 23-03-17 Have you noticed anything different about Google search results? Emojis have suddenly returned to desktop search result snippets. After a long absence, they’re back! This is good because almost everyone online – 92% of users – use emojis, and brands are using them too. According to a study, emoji-based marketing campaigns have increased […]

Have you been good this year? Christmas is the time for mince pies, too much turkey and reflecting on the year as you tipple a little ‘Christmas spirit’. Are you worthy of being on the Nice List this year? If you’re unsure, fear not! We’ve created a list of digital marketing do’s and don’ts that […]

Update Google has extended the deadline for creating and editing the old style ads to the 31 of January, 2017. Google will stop accepting new standard text ads after October 26th If you haven’t changed your Google text ads, you should start right now. From October 26th, you will no longer be able to create or […]

Most people are familiar with online reviews. There are independent review sites like Yelp, Opentable and Tripadvisor. There are also social reviews on Facebook and Google even provides its own review service. Despite all these services, many businesses have little to no idea of their online reputation. Customers are talking about them online but this […]

What if there was a way to make life easier for your online customers? In their pursuit to make searching even easier, Google created a ‘tab to search’ function. This makes it possible for users to search your website’s product range right from their Google chrome browser. This feature could become extremely useful for e-commerce […]

The world of SEO can be a confusing and daunting place, especially for the uninitiated. Wherever you look there’s advice from self styled ‘experts’ that can quite often be conflicting. However, there’s one information source that you can trust above all else when it comes to optimising your website for search. That source is Google. […]

As a digital agency of 15 years, we have developed an in depth understanding of Google. So, in the interest of helping you get the most out of it, we’ve decided to share a list of our ultimate Google search hacks. Each of the hacks in our list can help you become more proficient on Google. […]

When marketing your business, we believe that placing your customer first is a must. But when communicating your marketing message do you prioritise your clients or do you alienate them? (more…)