Digital Marketing

To prepare for Black Friday 2017, here are some of the lessons we learned for our ecommerce clients  from last year. Black Friday is now the biggest shopping period of the year. This November, we’re predicted to spend £7 billion over Black Friday. That’s the kind of action no ecommerce business can afford to miss. Forget your […]

Google have been rolling out some further features to Google My Business listings recently, meaning there’s more information available to display than ever. So, if you haven’t already, make sure you’re making use of some of these awesome features! Google Posts You may have heard about the recent launch of Google Posts, these posts sit […]

5 years ago, asking computers a question directly was the stuff of sci-fi. Today, there are 33 million voice-first devices in global circulation[1]. Voice search has the potential to have a huge affect on mobile and local search moving forward. Are you ready? In this blog we will provide practical insights on how voice search […]

With over 900 million monthly active users, WeChat is showing us that messaging apps are the places to be. WeChat is China’s most popular messaging app. It provides a totally seamless mobile experience, combining video, voice and text messaging to other users, along with the ability to make transactions and pay bills. WeChat’s dominance in […]

Do you know how deep the Google rabbit hole goes? The things Google knows about our purchasing behaviour, personal habits and searches is truly epic in scale, but most of the time it’s hard to see just how much impact this has. Enter Google Trends. For the uninitiated, Google Trends is a web facility based […]

Updated 23-03-17 Have you noticed anything different about Google search results? Emojis have suddenly returned to desktop search result snippets. After a long absence, they’re back! This is good because almost everyone online – 92% of users – use emojis, and brands are using them too. According to a study, emoji-based marketing campaigns have increased […]

If you read any AdWords blogs, you have probably heard about something called IF functions. They have pay per click experts everywhere spinning with excitement in their swivel chairs. The problem is that, unless you are one of those experts, IF functions look a bit like a foreign language. So what are these mysterious IF […]

Have you been good this year? Christmas is the time for mince pies, too much turkey and reflecting on the year as you tipple a little ‘Christmas spirit’. Are you worthy of being on the Nice List this year? If you’re unsure, fear not! We’ve created a list of digital marketing do’s and don’ts that […]

Everyone with a smartphone knows the feeling. You click on a news story or other piece of content and it takes forever to load. After around 5 seconds most people have simply given up and clicked back. This is what Google Accelerated Mobile Pages, or AMP, is working to help solve.