MRS Digital Blog
Insights
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
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What Have We Learnt from Historic Black Fridays?
Black Friday, falling on the 29th November 2024, is the annual shopping event known for its deals and discounts. You’ll be hard-pressed to find a retailer that doesn’t get involved with Black Friday in one way or another, and what was once a rush into physical stores, primarily in the US, has become an international, […]
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How to get your GA4 ready for the Ecommerce Golden Quarter
Prepare for the Golden Quarter in GA4. Learn to check measurement scope and integrity, configure custom reports, create audiences and configure custom alerts.
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The Latest GA4 Updates: Everything You Need to Know
The Latest GA4 Updates: Everything You Need To Know Google Analytics 4 (GA4) continues to evolve as Google rolls out changes and updates to enhance, fix and change how we can make use of this powerful platform. Some take place behind the scenes, changing how GA4 measures and attributes, whilst others are visible as you […]
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Where’s the “Conversions” report gone in GA4?
As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make […]
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What is Cross-network in GA4?
Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]