What’s Good, What’s Great and What’s New

Google Analytics 4 (GA4) is a powerful analytics platform, capable of collecting, reporting on and storing data related to a website or app. It’s a highly accessible platform, straightforward for users to adjust data collection settings, create and customise reports, and otherwise access valuable digital performance data on the fly. As such, ensuring that you […]

YMYL, or “Your Money or Your Life,” content refers to online information that, if inaccurate or misleading, could significantly harm a person’s health, financial stability, safety, or general wellbeing. Google holds YMYL pages to a higher standard, requiring content creators to demonstrate high E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure users receive reliable information […]

Fintech, or financial technology, has become a hugely profitable and innovative area over the last 10 years. Now, breaking through the noise to get your product out there is tricky and requires a well thought out approach to marketing.   As an award-winning marketing agency for our work with SaaS fintech Staffology, we know a thing […]

Out of all the industries you could possibly do SEO for, healthcare is one of the hardest. Trying to build an effective SEO strategy that encompasses all the best practices, comprehensive keyword research and ambitious off-site campaigns — all while trying to navigate the choppy seas of compliance, legal and regulations — can certainly be […]

Software as a Service (SaaS) is big business in 2025, estimated to grow to over $1.25 trillion by 2034 thanks to rolling advancements in cloud computing and AI, alongside increasing demand from flexible workplaces.   SEO remains a highly effective tactic for SaaS businesses to attract and retain customers, building brand visibility in a crowded market […]

MRS Digital hit a historic milestone this year by achieving Google Premier Partner status – the coveted hallmark of an elite digital marketing agency. The award is an internationally-recognised accreditation that celebrates outstanding service standards, high performance and client growth.   Playing in Google’s Premier League  MRS has been a Google Partner for many years, demonstrating […]

On the 11th March 2025, those of us using Google Tag Manager (GTM) received an email from Google, explaining that GTM would start automatically loading Google Tags before any Google Ads or Floodlight tags send any event hits to their respective platforms.  The change is due to be rolled out on the 10th April 2025, […]

In a highly competitive market and continually evolving landscape, digital marketing is key to stay ahead of the game in fintech. From employing content marketing to data-driven decision making, we explore the key points that will elevate your digital marketing efforts and help you stand out in the competitive fintech industry in 2025. Challenges of […]

Introduction Google Analytics 4 is a powerful tool, relying on its event tracking to track the user actions that matter to website owners and marketers. A shift away from the session-based tracking of Universal Analytics, as users traverse a website, navigating between pages, scrolling and performing desirable, business-critical actions, these are recorded as hits. These […]