Project: Web Design
Packaging Supplier Catalogue Website to Grow Visibility
The Challenge
4 Aces are a long-established, sustainable food & beverage packaging partner for wholesalers, businesses and brands (McDonalds, Zizzi and Vimto to name a few). Through key partnerships with manufacturers, they provide industry-leading packaging expertise, high levels of service and comprehensive range of custom and off-the-shelf packaging solutions.
To coincide with their rebrand, repositioning and growth plans, MRS Digital were commissioned to deliver a credible online brand experience to communicate at a higher level.
The Solution
4 Aces are always innovating, and with that, the new site needed to stay true to this ethos. Their website was different in the sense that it was going to be used as a brand showcase, rather than designed for purchasing. With their unique industry offering and attractive rebrand, our team planned and re-architected a specialist website solution. As well as delivering a website designed to perform, we also created written and visual content, developed in tandem within the design phase to produce a unified quality and consistent brand tone.
Refined typography, distinctive colour palette and high-quality product visuals were implemented for an engaging user experience on any screen size. Structurally, the website categories were consolidated for a simpler user journey, as well as an intuitive, minimal interface.
The website was built in the latest version of WordPress, using semantic code and robust custom styles that leverage the Gutenberg editor for maximum flexibility whilst maintaining brand consistency.
The Results
To replicate their refined brand vision and offerings we translated their brand look and feel accurately with perfect brand guideline interpretation. The new site was planned, designed, developed, and deployed within a short turnaround in line with 4 Aces’ rapid business growth strategy – without compromise. The transition from the old to the new site was seamless, with a well-executed migration strategy covering all redirection to new content.
What Can We Achieve for You?
Get in touch and let’s talk about your website growth plans.
