Alan Greenwood

Boosting Local Reach For A Family-Run Funeral Home

The Challenge

Alan Greenwood & Sons, a family-run funeral business with 30 branches across the South East, had built a strong reputation within their communities but needed a more focused digital strategy to grow their local enquiries.

The Solution

We revamped their Google Ads strategy with a focus on location-specific targeting, ensuring ads reached people searching for compassionate, local funeral services. By restructuring their account and refining the campaigns, we introduced bespoke, location-based landing pages and tailored keyword targeting for each area they serve. This hyper-local approach allowed Alan Greenwood & Sons to maintain their personal touch while enhancing their visibility.

How We Did It

Google Ads
Bespoke location-based landing pages
Location-based keyword targeting
Extensive ad personalisation, featuring location-specific content tailored to a highly localised level
Account restructure and campaign refinement

The Results

With improved ad personalisation and more relevant content for each branch, engagement soared. Click-through rates increased, and local enquiries saw a significant uplift. The result? Alan Greenwood & Sons now connects more effectively with families in need of trusted, local funeral services, strengthening their presence and continuing their tradition of care across the South East.

+23%

Growth in conversions YoY from 495 to 608

–20%

Drop in CPA YoY from £35 to £27

+39%

Growth in Conversion Rate YoY from 6.43% to 8.93%

“MRS Digital have been managing our website for many years, we have been very happy with the excellent service they have provided. They are quick to understand our niche service and work well with us. Thank you to all the team at MRS.”