Project: Web Design and Development

Website Design for Highly Regarded Funeral Directors

The Challenge

Alan Greenwood are the leading, family-run, and highly regarded funeral directors, based in Woking, Surrey.

They wanted to improve their web presence, so they approached MRS for a website re-design and build that could provide a positive information gateway for their audience, in turn enabling Alan Greenwood to assist with their funeral needs.

Alan Lifestyle

The Solution

Our design and development teams worked hand-in-hand with the Alan Greenwood stakeholders to provide best-in-class advice, creativity, and technical expertise. We explored their business needs to define a solid approach to their website, along with the need for editability and simplicity that MRS websites provide.

The Alan Greenwood website provides a stable, engaging web platform for their ongoing marketing activities with MRS’ marketing teams, specifically, strategic content optimisation, and PPC campaign management.

Custom Functionality and Integrations:

  • We incorporated a ‘Find Your Local Funeral Director’ tool using postcode information to make it easy for the user to contact their local office
  • Finding funeral cost information on the internet can be confusing. A Funeral Cost Calculator was developed to help the user understand how much their funeral could cost and feel more inclined to enquire
  • We developed obituaries and donation integrations, so the Alan Greenwood team could administer them easily
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The Result

Once the user lands on the site from one of our targeted campaigns, they are presented with easy-digestible, relevant content.

Since launch, the site has grown their customer enquiries, with positive customer (user) feedback on the ease of use and access to valuable, supportive information.

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What Can We Achieve for You?

Get in touch and let’s talk about your website growth plans.

MRS Digital – The Drum Recommended Until Jan 2025

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