The Perfect PPC Campaign Delivers 41% More Membership Enquiries
Foxhills, a prestigious country club hotel in Surrey, approached us to increase sales of their club memberships first and foremost alongside their other business areas.
We built Google Ads and Facebook Advertising campaigns using cutting edge audience targeting, and combined this with bespoke landing pages, to increase membership enquiries 41% year on year.
How We Did It
- Google Ads
- Bespoke Landing Pages
- Facebook Ads
- Account Segmentation
- InMarket Audiences
Within 2 weeks our activity generated an increase in the number of membership enquiries the sales team were fielding and, most importantly, selling. This was the core aim of our initial remit and particularly powerful when the business value of memberships is considered.
After a year this equated to a 41% increase in membership conversions. Alongside memberships we also market other areas of the Foxhills business. This includes their golf, wedding, hotel, gym, spa and MICE services. Year on year performance for all these areas is positive too, with a 14% reduction in wedding CPA and 208% increase in Golf enquiries.
While Google Ads performance matured we also capitalised on Facebook’s powerful audience targetting tools to reach people within Foxhills catchment area and that matched specific parameters. This led to 17x more leads being delivered via paid social from a YoY perspective. It’s performance like this that has supported Foxhills in expanding the relevant sales and services teams and means that digital is now a critical part of their marketing mix.
“MRS are a fantastic company of talented people who have really helped us with our online presence. We have seen amazing results thanks to their PPC, Social, SEO and web development services. I would recommend MRS highly.”Foxhills
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