more membership enquiries via paid social
increase in Membership enquires via Google Search
increase In Golf Enquiries via all channels
Within 2 weeks our activity generated an increase in the number of membership enquiries the sales team were fielding and, most importantly, selling. This was the core aim of our initial remit and particularly powerful when the business value of memberships is considered.
After a year this equated to a 41% increase in membership conversions. Alongside memberships we also market other areas of the Foxhills business. This includes their golf, wedding, hotel, gym, spa and MICE services. Year on year performance for all these areas is positive too, with a 14% reduction in wedding CPA and 208% increase in Golf enquiries.
While Google Ads performance matured we also capitalised on Facebook’s powerful audience targeting tools to reach people within Foxhills catchment area and that matched specific parameters. This led to 17x more leads being delivered via paid social from a YoY perspective. It’s performance like this that has supported Foxhills in expanding the relevant sales and services teams and means that digital is now a critical part of their marketing mix.
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