Highland Titles
Lord of the Ads: Helping Highland Titles Reign Supreme in Unique Gifting
The Challenge
For over 17 years, Highland Titles has offered a distinctive gifting experience: the chance to buy a “souvenir plot” of land in Scotland, allowing recipients to claim the title of Lord or Lady. Seeking a fresh approach to reinvigorate their paid media efforts, Highland Titles turned to MRS to boost conversions and drive growth.
The Solution
We tackled the challenge with a multi-channel approach, rebuilding their paid search and social campaigns from the ground up. This included a complete Google Ads and Meta restructure, custom regional keyword strategies, and a renewed focus on creative ideation. By aligning fresh, engaging creative with global market priorities, we aimed to expand their audience reach beyond traditional gifting periods.
For email, we overhauled their automation processes and took full control of BAU campaigns, ensuring a seamless alignment with paid media efforts. With a stronger focus on nurturing their database, we helped Highland Titles tap into the full potential of email as a revenue-driving channel.
How We Did It
- Paid Search & Social
- Foundational Google Ads Rebuild & Restructure
- Meta Rebuild & Restructure
- Customised Regional Campaign & Keyword Strategies
- Creative
- Small Group Creative Ideation, Design & Feedback Loop
- Stunning Creative Crafted for Multiple Unique Audiences
- Copywriting & Translation for International Markets
- Streamlining of Email Automation
- Fully Aligned Campaign of Email & Paid Social Advertising
- Full Takeover of BAU Email Operation
The Results
Our streamlined integrated paid search and social strategy resulted in significantly improved visibility and control, enabling Highland Titles to increase spend while maintaining a strong ROAS. By focusing on year-round demand generation, we positioned their gift packs as the perfect option for any occasion, from birthdays to weddings, and even tied into pop culture moments like the Tartan Army at the Euros.
Now, Highland Titles enjoys a cohesive marketing strategy across all channels, driving sustained growth and a stronger foothold in the unique gifting market.
+21%
ROAS increase from paid search (Jun – Aug)
+75%
Increase in paid social spend YoY within target ROAS (Jun – Aug)
+1244%
Mean increase in paid social ad reactions, comments & shares
What Can We Achieve for You?
Get in touch and let’s talk about your website growth plans.
