Holistic PPC Powers Growth for Luxury Menswear Brand
The Challenge
House of Cavani, a contemporary menswear designer known for its exceptional quality suits, wanted more from their existing PPC efforts. Their campaigns were delivering decent results, but the potential for greater growth and revenue was clear. House of Cavani sought a more holistic, data-driven PPC approach to maximise returns and scale their business.
The Solution
When House of Cavani partnered with us, we took a comprehensive approach to revamping their PPC strategy. We began with a full account rebuild, implementing intelligent product segmentation and advanced demographic targeting. Our team optimised their Google Shopping campaigns and leveraged automated bid strategies to drive better returns on ad spend (ROAS). By managing their product portfolio more effectively, we aligned their ads with their brand’s premium image and targeted the right audience at the right time.
How We Did It
Intelligent product segmentation and targeting
Advanced demographic segmentation
Google Shopping optimisation
Implementation of closely managed automated bid strategies
Effective management of product portfolio
Maximising Revenue Through Average Order Value
The Results
In just the first month, our activity exceeded previous best months performance, despite starting with a complete restructure. By the third month, the results were undeniable. Even with a reduction in clicks and impressions, House of Cavani’s paid media performance was stronger than ever.
Over the following months, our strategic approach—tailored to seasonal trends, new product launches, and top revenue driving products—supported the business in scaling considerably. Now, 18 months into the partnership, House of Cavani continues to push for growth, frequently asking us one exciting question: “How can we spend more?”
+83%
Increase in ROAS (Return on Ad Spend) in first 3 months
+37%
Increase in Conversion Rate in first 3 months
+28%
Increase in revenue from month 2 to month 3
“Great management team – very forward thinking and proactive to achieve fantastic results across the whole agency offering.”
Adam Suter
What Can We Achieve for You?
Get in touch and let’s talk about your growth plans.
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