increase in total site leads
increase in organic sessions
increase in goal conversion rate for PPC traffic
Other agencies may have taken the easy way out and aimed for higher traffic, broader HR based terms with looser geographic targeting. Sure, that would have delivered the traffic but there is no doubt lead quality and possibly volume would have suffered. Instead, we stuck to our guns and took the approach we knew would work, hyper targeted SEO and PPC activity serving highly specific intent focused keywords within tight geographic boundaries.
Within 6 months we not only exceeded previous MCN lead volumes significantly, but we also ensured saturation via both organic and PPC for highly relevant, business acquiring search targeted to specific countries of interest for US multinationals.
The results speak for themselves, the ultimate benchmark of all being a 500% increase in leads delivered across the 6-month period of us working with the brand, compared to the previous period. With more content to write and further rankings to be won, this is only the start of IRIS HRC’s success.
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