Just Kampers Case study for: PPC

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MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

Profit Driven PPC - Doubles Just Kampers Revenue In 3 Months

Just Kampers, one of the UK's leading retailers of campervan parts, supplies and accessories, came to MRS with a significant and exciting challenge. They asked us to inherit their existing Google Search and Shopping advertising and drive increased market share at a half of the advertising cost of sale (ACoS). They needed an agency partner that could achieve this in a very short timeframe due to the opportunity the first Covid-19 lockdown posed as demand increased for camping and campervan products.

We rebuilt their campaigns from the ground up using our data led approach. We focused on seasonal and high margin items and combined this with advertising that was extremely responsive to demand as well as stock availability at a time when product was flying off the shelves. This ultimately helped them achieve record breaking revenue figures!


How We Did It

  • Google Search
  • Google Shopping
  • Feed management & optimisation
  • Dynamic Remarketing
  • InMarket Audiences

The Achievement

Within a month Just Kampers were already seeing an increase in all key PPC performance metrics and, most importantly, sales and revenue. This was achieved by restructuring what was already a relatively successful account.

This is something we always aim to achieve for any PPC account but the fact we managed to do this so quickly as the country locked down for an unknown amount of time, and our workforce moved from office bound to remote working, made it that little bit sweeter.

The real wins came by month 3 though when we were able to take a breath and appreciate the fact we had smashed our ACoS target, supported the brand in reaching record breaking total monthly revenue and had more than doubled the revenue delivered via PPC on their best previous month.

This was accomplished by implementing our proprietary data led approach to PPC account restructuring, close communication with the client on their preferred and high value products and a sensitivity to seasonality and flexible demand. This was all achieved through one of the biggest shifts ever seen in the retail marketplace due to Covid.

By understanding seasonality and stock values from the point of the initial account build, and the challenges that were faced due to the exceptional growth delivered, we were able to manage a PPC campaign that flew past all revenue and performance expectations set by Just Kampers while ensuring growth was sustainable. This activity paved the way for them to fast-track wider business decisions, such as expanding warehouse and fulfilment facilities and soon led to them asking "How can we spend more?".

"To say we're pleased with how our relationship has started would be a huge understatement. It's also really nice for us to get the feeling that you're enjoying working on our account, Just Kampers is not just a job for our team, it's a passion and it's nice for us to see there's passion on your side too."

Steve Gosling, Just Kampers

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