lower ACoS within 3 months
record-breaking revenue achieved
monthly revenue of the best previous month by month 3
Within a month Just Kampers were already seeing an increase in all key PPC performance metrics and, most importantly, sales and revenue. This was achieved by restructuring what was already a relatively successful account.
This is something we always aim to achieve for any PPC account but the fact we managed to do this so quickly as the country locked down for an unknown amount of time, and our workforce moved from office bound to remote working, made it that little bit sweeter.
The real wins came by month 3 though when we were able to take a breath and appreciate the fact we had smashed our ACoS target, supported the brand in reaching record breaking total monthly revenue and had more than doubled the revenue delivered via PPC on their best previous month.
This was accomplished by implementing our proprietary data led approach to PPC account restructuring, close communication with the client on their preferred and high value products and a sensitivity to seasonality and flexible demand. This was all achieved through one of the biggest shifts ever seen in the retail marketplace due to Covid.
By understanding seasonality and stock values from the point of the initial account build, and the challenges that were faced due to the exceptional growth delivered, we were able to manage a PPC campaign that flew past all revenue and performance expectations set by Just Kampers while ensuring growth was sustainable. This activity paved the way for them to fast-track wider business decisions, such as expanding warehouse and fulfilment facilities and soon led to them asking “How can we spend more?”.
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