Truly Individual PPC Captures more of the Latin America tailor made holiday market for Latin Routes

★★★★★ Rated 4.9 on
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MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

The Brief

Latin Routes are THE tailor-made Latin America holiday specialists. They needed a PPC presence that worked as hard as they do for their clients, and tasked us with creating one.

We relished the chance to tackle the unique opportunities and challenges such a dynamic market offers. We leveraged our experience in the travel and leisure industry and created a closely managed PPC campaign. By being reactive to seasonality, competition, customer demand and the latest additions to Google’s Ad network we have delivered a campaign that has helped drive tangible business growth.

"MRS implemented a rebuild and accelerate programme on our paid search. Within two months we saw a 27.4% improvement in the efficiency of our spend. By year end they had delivered an 800% ROI on our advertising budget."

- Latin Routes

The Result

More business and visibility, delivered far more cost effectively

Thanks to our adaptive and responsive approach to their campaign, Latin Routes’ PPC advertising went from a metaphorical trickle to an Amazonian Rainforest downpour. We’ve not only been able to drive a considerable increase in the number of conversions delivered via PPC but we’ve enabled their budget to work harder for them with a sizeable reduction in account Cost Per Acquisition (CPA).

Alongside this we’ve also increased their impression share to over 40%, ensuring they’re outmanoeuvring all their competitors to dominate their selected paid search landscapes. In addition to this an increase in Click-Through Rate (CTR) of almost 120%, through the careful editing and testing of ad copy, seems too good to be true, but it isn’t!

This campaign has not been without its challenges though. Market volatility, above all other factors, led to the odd month that raised blood pressures in the PPC team! However, through the activation of historical account data, utilisation of Google trends and good old-fashioned in-depth management we’ve moved to delivering consistent month-on-month growth in conversions for our client while driving a consistent growth in ROI.

76%

increase in conversion rate (from 1.48% to 2.60%)

79%

increase in conversions (leading to hundreds more enquiries)

24%

reduction in CPA

Want results like these?    Get in touch

What We Did

Account Restructure & Enhancements

An expansive keyword mapping exercise was top on our priority list. This required huge changes to website architecture, but meant that everything on the site was structured based on user behaviour metrics and targeted precisely to real searches. We also reworked writing across the whole website, ensuring that everything was unique and engaging to passionate hobbyists.

Content Marketing

Airsofters are a brilliant audience; they’re unique, enthusiastic and highly active online. Our content team worked closely with the client to unlock priceless expertise while simultaneously immersing themselves in the airsofters’ universe. The results have spoken for themselves. By creating content that Socom’s audience truly value, we have increased brand awareness and grown a whole new strand of early marketing funnel visitors on the client website.

Analytics

Customer insight and data-led decision making has been absolutely critical to the success of Socom’s campaign, both from a search targeting perspective and improving commerce conversion rate on-site. Whether we were prioritising campaign elements based on user behaviour, or using drop-off points to improve site experience, analytics has been a core driver of our work for the brand.