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MTD Formwork

Case Study for: PPC

A Local PPC Campaign That Laid the Foundations for A Potential ROI of Over 500x

MTD Formwork, a local formworking company reeling from Brexit uncertainty, came to MRS crying out for a consistent source of local enquiries.

Within 7 months we had delivered 76 leads with a potential ROI of over 500x!

The Success

76%

Leads delivered over 7 months

84%

Increase in search impression share across campaign

50%

Increase in conversion rate within 8 months

How We Did It

  • Bespoke Landing Pages
  • Hyper-local Audience Targeting
  • Campaign Refinement
  • Heatmapping and CRO
  • Keyword Expansion

The Achievement

After the first month of the campaign enquiries were already generated and performance snowballed from there. We quickly dominated the majority of relevant search out there with an 84% increase in search impression share. This is no mean feat at the best of times but even more significant when Brexit stagnation is taken into account.

This was achieved by delivering a campaign that was geared at acquiring huge market share with broad keyword targeting within their catchment area. Simultaneously we generated interest outside this location with highly relevant searchers, delivering the perfect mix of visibility.

With the latest month of performance compared to the first, conversion rate has increased by almost 50% and click share has jumped by 10%, showing that there are still plenty of wins to be had.

For the business this has meant the security and opportunity that comes with a regular source of leads and new business. With us also putting the finishing touches on their new website the future is looking bright for MTD.

“MRS’ PPC campaign has become a crucial part of our lead generation process. Thanks to this activity I can guarantee we’ll be found for the right searches, in the right areas and we’re winning the right business.”

Simon Meaney, MTD Formwork

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