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Strong SEO Growth Secures Increased Enquiries For IT Support

Case Study for: SEO

The Brief

ramsac, one of the South East’s premier providers of IT support and cybersecurity services, engaged us with the age-old question, could we help them generate more visibility and enquiries from organic search? Operating within cybersecurity, one of the most competitive and expensive online markets and famed for being an incredibly competitive service to rank for in Google, this was a huge challenge from the offset. Despite this, we were confident we could help them do exactly that. Two years down the line ramsac have seen an almost 700% increase in traffic from organic sources, as well as a move to the monthly delivery of high relevance, converting business leads.

The Success

6.5x

Increase in organic traffic over two years

50%

Increase in enquiries from year one to year two

150%

Increase in referring domains over one year

How We Did It

  • Keyword Research
  • Content Optimisation
  • Technical SEO
  • Offsite SEO
  • Analytics And Insights Implementation

The Achievement

By starting a full-service SEO campaign from the ground up, success was hard fought for both locally and nationally. Through an intelligent approach to local and national keyword targeting, a hyper focused offsite SEO approach and proactive technical SEO work, the needle started to move on ramsac’s SEO visibility. Combining this with months of content optimisation and expansion led to ramsac ranking for both hyper relevant local and national new business acquisition terms.

At this point we have been able to increase organic traffic by 684%, creating an online presence that delivers highly relevant, high value, convertible enquiries at a rate 50% higher than that of 2020. The best news of all, there is still more opportunity out there for the taking!

MRS are a great company to work with and we are so glad we chose them to help us. In a short time, we have already seen some great results with both the SEO and PPC project generating new business leads for us. I love working with MRS!

ramsac

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