Shuttercraft Case study for: PPC

★★★★★ Rated 4.9 on
Close
MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
Reviews are automatically processed to detect inappropriate content and spam. We may take down reviews that are flagged in order to comply with Google policies or legal obligations.
Sort by:
Most relevant
Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

Our Award Winning "23 Local Campaigns in One"

One of the UK's leading providers of prestige shutters, Shuttercraft is a growing franchise made up of a network of 26 franchisees around the UK, each with a single local territory. Originally, Shuttercraft came to us for what became a very successful website refresh, but it soon became evident that their Google advertising was a big stumbling block for their ambitious growth plans.

The individual franchises were working with a range of marketing agencies and consultants, which varied massively in quality and the results generated. These 26 local businesses were submitting inconsistent reporting, and many were failing to meet lead targets. There was also some unrest surrounding territories, as some partner agencies were unfairly cross competing for franchisees allocated regions.

Putting our necks on the line, we recommended a project to bring all advertising under a single umbrella. A consolidation of activity to improve localisation, cost efficacy and, most importantly, lead and sales generation.

Shuttercraft put their faith in us and we delivered. The high performing PPC framework that we created has achieved profitable outcomes, as lead generation rose by 178% YoY (June 2019 vs 2020), with cost per lead falling by 59% (Dec 2019 vs Sep 2020).


How We Did It

  • Inventive geofencing solutions
  • High levels of ad personalisation, including locations mirrored in ad copy at an extremely local level
  • At-scale optimisation against local-level detail
  • Templated account builds to accelerate at-launch performance
  • Efficient senior level management on all local accounts

The Achievement

In the new consolidated model, each franchisee had their own PPC account, with all the individual customisation you'd expect from best-in-business local PPC. However, these were all tied together under a single national management account.

Launching each account with advanced geofencing eliminated the in-fighting between franchises. Meanwhile, combining measurement from each account meant that we could make intelligent advertising decisions using bigger data sets.

A templated build roll-out and the new structure permitted growing economies of scale. This saved time, which was re-invested into a localisation strategy to help outperform competition. It also promoted a cost-effectiveness across each local business, which were optimised on learnings captured from ongoing performance data available across the whole network.

As the client summarises, we transformed their operation into a "a much slicker machine" through our inventive PPC strategy. This bold move and the subsequent growth in sales has been integral to Shuttercraft’s annual growth.

"What I like (love) about MRS Digital they are such a great team to work with who are very responsive and have a very flexible approach with a results-driven focus. I have worked with several digital agencies over the years and no one as came close to the outstanding service MRS Digital provide. Although I would like to keep MRS Digital as my secret anyone reading this who is looking for an excellent digital agency then you really should be talking to MRS Digital about your next move!"

Marcus Scott, Shuttercraft

Get Results Like These

Let’s work together! Start with a bespoke proposal that includes all sorts of goodies.


Get your proposal now