increase in average session duration for organic traffic
increase in overall conversion rate
increase in conversion rate for organic traffic
Driven by a strategic planning process, a new website was created that combined all previous franchisee websites. Data-led design was applied alongside analytical insight to deliver a focused user experience. Data and heatmapping on key conversion points from the original website were extracted and improvements were made to focus on increasing on-site enquiries.
The new Shuttercraft website maintains a strong, branded presence and encompasses all franchises equally. Unique session-based data ensures that all leads are captured and correctly funnelled to their local franchise with no disruption to the user experience, whilst protecting franchise territory borders
Built using the latest WordPress technology, the content management system allows updates and edits to be made with speed and ease. This ability was critical for the Shuttercraft team and ensures a well-maintained website that is scalable with their business.
Within the first 3 months of launching the new Shuttercraft website, we recorded an 88% increase in overall conversion rate, from 2.6% to 4.9%. Working closely with Shuttercraft to understand their brand and objectives has resulted in a website that delivers on all counts and we have seen a 67% increase on completion rate of their ‘Book a Free Survey’ form.
Following the website launch, the average session duration has increased by 36% for organic traffic. More specifically, conversion rate for organic traffic has increased by 304% from 1.63% to 4.96% (averaged over 3 months before new site to 3 months after launch).
The new website was launched successfully and on time. With this came the opportunity to expand our relationship with Shuttercraft further across our services, including PPC and CRO, and has allowed us to continue to deliver positive results right across the business.