A conversion-driven website empowering an entire franchise network

★★★★★ Rated 4.9 on
MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

The Brief

Shuttercraft, one of the UK’s largest providers of premium shutters and blinds, wanted to refine their web presence. With a network of franchises across the country, each with their own website, Shuttercraft aimed to bring these into one unified experience.

The migration of multiple sites needed to be carried out with minimal impact on organic presence. Reduced disruption and a sensitivity towards existing search efforts was critical for this project.

Above all, Shuttercraft were looking to take their website further in terms of lead generation. Their desire to boost conversions through enquiries on their website was integral to their brief. The ability to capture leads at new levels would deliver real potential for Shuttercraft and its network of franchises.

"I thought the whole project was managed perfectly. The project was fully transparent from start to finish, and completed well in time. I have used many digital agencies in the past and not one has come close to MRS Digital in delivery, project management and technical ability – they are my go-to for all things digital."

- SEO Manager

The Solution

Driven by a strategic planning process, a new website was created that combined all previous franchisee websites. Data-led design was applied alongside analytical insight to deliver a focused user experience. Data and heatmapping on key conversion points from the original website were extracted and improvements made to focus on increasing on-site enquiries.

The new Shuttercraft website maintains a strong, branded presence and encompasses all franchises equally. Unique session-based data ensures that all leads are captured and correctly funneled to their local franchise with no disruption to user experience, whilst protecting franchise territory borders.

Built using the latest WordPress technology, the content management system allows updates and edits to be made with speed and ease. This ability was critical for the Shuttercraft team and ensures a well-maintained website that is scalable with their business.

The Result

Within the first 3 months of launching the new Shuttercraft website, we recorded an 88% increase in overall conversion rate, from 2.6% to 4.9%. Working closely with Shuttercraft to understand their brand and objectives has resulted in a website that delivers on all counts and we have seen a 67% increase on completion rate of their ‘Book a Free Survey’ form.

Following the website launch, the average session duration has increased by 36% for organic traffic. More specifically, conversion rate for organic traffic has increased by 304% from 1.63% to 4.96% (averaged over 3 months before new site to 3 months after launch).

The new website was launched successfully and on time. With this came the opportunity to expand our relationship with Shuttercraft further across our services, including PPC and CRO, and has allowed us to continue to deliver positive results right across the business.


increase in average session duration for organic traffic


increase in overall conversion rate


increase in conversion rate for organic traffic

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