Staffology
Ambitious SEO Sends SaaS
Finance Company Soaring
The Challenge
The IRIS Global business came to MRS with a unique challenge, how to take a newly acquired brand in the shape of Staffology, a disruptive entry into the payroll SaaS market, and drive it rapidly to top of search for relevant, high volume, business valuable payroll software based keywords.
The Solution
Gaining traction quickly in a hugely competitive SaaS marketplace was a big ask, but we responded by producing an ambitious strategy that aimed to shift the dial across the complete spectrum of SEO ranking factors, ranging from a full, CWV compliant technical overhaul through to an exhaustive and value added resource area build. In a little under 2 years, this multi award-winning SEO project has transformed their digital performance.
How We Did It
- Dedicated E-E-A-T strategy
- Condensed CRO project
- Core Web Vitals and performance site rebuild
- Tiered targeting strategy
- Expert-led offsite SEO and digital PR
- Efficient repurposing and upcycling of legacy content
The Results
Staffology now outrank industry giants like Sage and Xero for hero keywords. In the words of the client: “Staffology Payroll is now the go forward payroll solution for IRIS Software Group.”
+79%
monthly organic leads YoY
+94%
monthly organic traffic YoY
+408%
ROI on SEO activity in first 12 months
“Staffology is in an extremely crowded market and we knew we’d have a tough time ranking for keywords like ‘HR software’, yet in the last 12 months we have climbed from 73rd to 12th. We’re now in position 4 for ‘payroll software’ too, positioned above Sage and all other established IRIS payroll products. MRS have more than exceeded our expectations.“
What Can We Achieve for You?
Get in touch and let’s talk about your website growth plans.
