Project: SEO

Staffology

How We Did It

  • Dedicated E-E-A-T strategy
  • Condensed CRO project
  • Core Web Vitals and performance site rebuild
  • Tiered targeting strategy
  • Expert-led offsite SEO and digital PR
  • Efficient repurposing and upcycling of legacy content

Ambitious SEO Sends SaaS Finance Company Soaring

In 2021, when we took on Staffology, it was an exciting but lesser-known cloud payroll software. A product of IRIS Software Group, it was just a small part of a growing portfolio of offerings.

Gaining traction quickly in a hugely competitive SaaS marketplace was a big ask, but we responded by producing an ambitious strategy that aimed to shift the dial across the complete spectrum of SEO ranking factors.

In a little under 2 years, this multi award-winning SEO project has transformed their digital performance. Staffology now outrank industry giants like Sage and Xero for hero keywords. In the words of the client: “Staffology Payroll is now the go forward payroll solution for IRIS Software Group.

MRS Digital, Award-winning Digital Marketing Agency

+79%

monthly organic leads YoY

+94%

monthly organic traffic YoY

+408%

ROI on SEO activity in first 12 months

The Achievement

We believe that the output of good SEO should stand on its own; it should provide tangible lasting value to the client and their customers. This project exemplifies that ethos, offering a plethora of benefits before you even look to the award-winning SEO growth.

Staffology’s SEO delivered improvements in user experience, conversion rate, site speed and core web vitals scores. It efficiently generated dozens of articles with a respectable readership and it consistently earned placements in well-known publications.

The highlights of our work with Staffology are too numerous to detail, but include rapid and proactive migration response, creation of an expert author board for E-E-A-T, a partial site rebuild and a vast content audit that resulted in a deep well of content produced very cost-effectively.

And the results really do speak for themselves. Serious growth in leads generated was a key contributor to revenue growth that exceeded business targets by over 30%. We’re proud to have helped transform this little-known SaaS product into a shining jewel in the IRIS crown. One that has seen new hires, new premises and new investment.

Ambitious SEO Sends SaaS Finance Company Soaring 

Ambitious SEO Sends SaaS Finance Company Soaring 
Ambitious SEO Sends SaaS Finance Company Soaring 
Ambitious SEO Sends SaaS Finance Company Soaring 

Staffology is in an extremely crowded market and we knew we’d have a tough time ranking for keywords like ‘HR software’, yet in the last 12 months we have climbed from 73rd to 12th. We’re now in position 4 for ‘payroll software’ too, positioned above Sage and all other established IRIS payroll products. MRS have more than exceeded our expectations.


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What Can We Achieve for You?

Get in touch and let’s talk about your website growth plans.

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