Sure Petcare^®

Insightful Dashboard to Showcase Sure Petcare’s SEO Performance

The Challenge

To help communicate global website performance to key stakeholders and help monitor and maintain Sure Petcare’s competitive positioning in Google’s organic search results in key markets, Sure Petcare^® needed unified website reporting that combined data across all regions. Alongside this, Sure Petcare^® required monthly SEO performance reporting support for US and UK markets.

The Solution

MRS produced two Google Looker Studio dashboards, one that consolidated global website, marketing channel and ecommerce performance to be broken down by market to provide Sure Petcare’s teams worldwide with consistent data to interpret performance. The second, a more granular dashboard that focused on organic search performance metrics and keywords for both the UK and US market subfolders to gain actionable insights. With the team’s insight into the SEO industry, we were able to advise the impact industry changes are having on their performance and provide insight into trends and performance changes.

How We Did It

Clear understanding of client KPIs and reporting needs
Two bespoke Google Looker Studio dashboards
Integration of keyword performance and position data
Dynamic dashboards, minimising routine maintenance
Ongoing reporting support and dashboard integrity checks

The Results

Two easily distributable, accurate and impactful dashboards.

Sure Petcare^® can now effectively communicate its global website performance to key stakeholders and rely on consistency of data across all regional teams working on the brand. Through monthly reporting, Sure Petcare^® has a more in-depth understanding of what is generating organic search performance, making the in-house team’s time best used elsewhere.