Vestd
Sharing The Wealth With Smarter Ad Spend
The Challenge
Vestd, an equity management platform with a unique SaaS platform offering, faced intense competition in paid media from very well-funded competition. They needed to scale their ad spend efficiently without exceeding their CPA targets — something that had proved challenging before partnering with us.
The Solution
To achieve this, we crafted a funnel-based approach to drive high-quality leads. Our strategy combined Paid Search, Pmax, Display Remarketing, LinkedIn, and Meta ads. Using segmented Google Search campaigns, AI-driven bidding, and a transition from CPA to a value-based model, we focused on generating sales-qualified leads (SQLs).
LinkedIn and Meta were leveraged to target key decision-makers in relevant businesses and was particularly effective for high-intent prospects in comparatively smaller companies.
How We Did It
- SQL targeted activity
- Full funnel advertising
- Intelligent segmentation
- Dynamic remarketing
- Creative development
- Advanced data modelling
The Results
Our strategy delivered significant improvements. Vestd saw a 71% reduction in cost per qualified deal within the first year. By shifting to a higher-intent lead model and value-based bidding, we increased overall ROAS by 117% year-on-year.
–71%
Reduction in Cost per Qualified Deal
+107%
Increase in SQLs YoY
–85%
Decrease in CPA via LinkedIn Ads at Same Spend
+117%
Increase in YoY Return on Ad Spend
What Can We Achieve for You?
Get in touch and let’s talk about your website growth plans.
