Franchise PPC Fuelling National Growth

The Challenge

Water Babies, a global leader in baby and toddler swimming lessons, came to us with a clear objective: to boost lead generation across their network of franchises. They needed a digital strategy that would scale effectively while driving local growth for each franchise.

The Solution

We developed a bespoke Google Ads strategy focused on hyper-targeted audience segmentation. By integrating age-specific keywords aligned with swimming intent and tailoring campaigns for each franchise’s local area, we ensured that parents searching for baby swimming lessons would find Water Babies first. To maximise performance, we implemented a Target CPA bidding strategy to drive down acquisition costs while maintaining efficiency. In parallel, we ran brand-focused campaigns to ensure Water Babies stayed top-of-mind, even in competitive search spaces where rivals were bidding on their branded terms.