PPC Agency for Law Firms
Attract high-quality leads and generate revenue with our PPC services for law firms
The legal sector is competitive and highly specialised, especially when it comes to paid search results. You’ll need more than just some brand-term targeting with a basic landing page to stand out from the competition.
PPC is a powerful marketing tool for law firms when generating new leads and enquiries while boosting your online presence. However, with high cost-per-clicks (CPC), industry regulations and legal compliance to navigate, you need a PPC partner with the skills and demonstratable expertise to maximise your investment.
At MRS Digital, our highly effective campaigns help you make the most out of your budget, so you get more for your money.
Here’s why our bespoke PPC services for law firms can take your online marketing to the next level.
MRS Digital won five major industry awards in 2024, including Best SEO Campaign at the UK Search Awards and Best Use of Search B2B at the European Search Awards.
Our award-winning PPC work drives more conversions for all industries and sectors
–71%
Reduction in Cost per Qualified Deal
+107%
Increase in SQLs YoY
–85%
Decrease in CPA via LinkedIn Ads at Same Spend
+117%
Increase in YoY Return on Ad Spend
Why you need specialist PPC services for law firms
At MRS, we deliver tailored PPC strategies for all our clients. We’ll analyse the competitive landscape, assess your current performance, identify growth opportunities, and deliver award-winning campaigns that drive meaningful results.
Discover why partnering with a specialist PPC agency for law firms like MRS Digital could be the best decision you’ll make.
Navigating regulations and compliance
Maintaining compliance is central to any marketing strategy, and it takes on even greater importance for law firms. We’ll work closely with your compliance teams and meet all industry regulations to deliver winning campaigns that are on-brand and always compliant.
Staying ahead of the competition
The law industry is fiercely competitive, leading to high cost-per-clicks for underperforming campaigns. Let the experts at MRS create a robust and effective strategy that will get the results your law firm deserves. We know exactly what works – and what doesn’t – when it comes to specialist PPC for law firms.
Deep industry and subject knowledge
No matter what specialist legal area you work in, you know your field inside out. Translating that into a successful paid campaign to attract valuable clicks and convert users can be challenging. With a specialist team of PPC experts by your side, we’ll help leverage your legal skills and knowledge and turn that into results.
Looking for a specific area of paid advertising?
Paid Search
As a Google and Microsoft-accredited paid search marketing agency, we know what it takes to generate high-quality leads and reach new clients for your law firm. Our lucrative paid search campaigns drive meaningful returns, every time.
Google Shopping
We’ll ensure your products and legal services are placed in front of the right people with Google Shopping. As experts in Google Shopping, we’ll maximise conversions and open fresh revenue streams that deliver more profitable CPAs.
Paid Social
Our paid advertising services don’t just stop at search. We know that social media is an integral channel to output effective campaigns and maximise your return. Our paid social campaigns for law firms involve advertising on social media platforms to connect you with new audiences.
…we also specialise in legal SEO
Want to dominate the SERPs? Our proven integrated search marketing strategies make your website more visible through on-page, off-page, and technical SEO. We combine our paid advertising skills with our SEO expertise to get you the results you want.
Need something else?
Contact the team at MRS Digital today to see how our award-winning, integrated digital marketing services can work for your law firm.
What’s included in our PPC services for law firms?
PPC strategy
Your PPC strategy involves setting targets that help drive growth and achieve your goals. Leveraging our wealth of marketing experience, our experts will collate and build advanced media strategies that not only meet your commercial targets but also exceed them.
Audience management
Audience definitions, segmentation, customer profiling and first-party data strategy are all part of our comprehensive audience management services. This allows us to identify and capture the most advantageous audience for your law business.
Data-driven automation & human oversight
Automation is part of our PPC strategies but is never a fixed solution. Through continuous management, we ensure we feed our automation tools the right volumes of high-quality data to achieve the best results. We don’t just rely on automation either – if we feel more detailed, manual campaigns work better for you, that’s what we’ll do.
Our Martech & Adtech stack
Our PPC experts are adept at using a variety of tools to support their work and quantify their decision-making. We’ll use a range of CRMs, conversion rate optimisation tools, personalisation tools and Demand Side Platforms (DSPs) such as StackAdapt, to supercharge our PPC strategies.
Strong post-click focus
We don’t just consider how we’ll attract audiences to your law firm’s website. For us, this is where the user journey begins. We’ll then ensure that every visitor that lands on your site has the best possible experience with bespoke, high-quality landing pages that drive conversions.
Detailed monthly reporting
Your dedicated account manager will provide an in-depth monthly report on your PPC performance including relevant data, statistics and expert analysis. That way, you’ll have full visibility of your PPC health, and what it means for you.
Compliant & optimal tracking
We’ll work closely with your team and our in-house insights team to ensure the latest regulations and compliance requirements are always considered in our PPC strategies. Partnering with MRS means your advertising and tracking are fully compliant.
Why you need a PPC agency for law firms like MRS Digital
We’re a results-hungry, innovative team with diverse expertise and skills. We combine data-driven insights and creative thinking to tackle the unique challenges of the legal sector. With a deep understanding of PPC for law firms, we’ll get to know your business and your challenges before crafting a winning, scalable PPC strategy that reaches new audiences, meets your specific goals and drives long-term growth.
+ Deep industry knowledge and expertise
Our track record in devising scalable PPC campaigns that drive results shows the depths to which we truly understand the challenges of the legal sector.
+ Award-winning approach
As Integrated Search Agency of the Year 2023 at the European Agency Awards, we take a holistic approach to your SERP visibility. View our awards.
+ We provide full stack PPC
Our PPC team utilise a wide skillset across digital marketing to achieve the best results. Our experts leverage industry-recognised techniques to level-up your PPC campaigns.
Sample of our Adtech stacks for law firms
StackAdapt
This multi-channel programmatic advertising platform allows us to execute PPC campaigns easily from an ecosystem that includes native, display, video, CTV, audio, and in-game.
Dreamdata
Customer journeys; demystified. Dreamdata automatically collects and models B2B data, lets you understand ROI, reveals buying signals and much more.
Did you know we make our own industry leading tools…
PPC agency for law firms FAQs
If you have more questions about our award-winning PPC services, take a look at a selection of our frequently asked questions:
Pay-per-click (PPC) means you pay search engines, like Google, a fee each time a visitor to your website or media channels clicks on your sponsored ads. PPC advertising comes under the umbrella of paid advertising which also includes social media advertising, display advertising, remarketing and retargeting.
When it comes to PPC, the law sector is ultra-competitive and highly compliant. Reaching new audiences and converting clicks into results in a constantly evolving digital landscape requires you to stay on top of your PPC strategy or risk falling behind your competitors. Our PPC experts identify your next steps on the path to achieving your goals and even surpassing them.
Google Ads can be a highly effective PPC tool for law firms. It can generate new leads, reach new audiences, target users with high search intent, raise your brand’s profile, and increase your digital footprint. We use Google Ads alongside a wide range of other tools to help generate traffic to your website. Our PPC experts leverage a range of tools like Google Ads in your marketing campaigns.
Maximise your results with our bespoke PPC services for law firms
Fill out the form and a specialist will be in touch within the next working hour.
You’ll love our PPC if you’re:
- tired of losing traffic and revenue to your competition
- you prefer data-driven results and higher ROI over impressions and clicks
- your law firm is ready to grow and attract new audiences
Thanks!
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