Outreach and digital PR for B2B SEO strategies goes further than developing a strong backlink profile. In order to present your business as an industry leader in your sector, it’s important to seek out outreach opportunities in relevant industry publications.

Getting featured in industry-specific publications not only gives your business fantastic exposure to a hyper-relevant audience, but also builds your reputation and supports your lead generation.

We’ll improve and, where necessary, build pages that offer a fantastic user experience, converting your traffic into valuable leads. To achieve this, we combine content optimisation with great design and clear signposting that directs users to perform one clear action.

Generating leads for your business is our ultimate goal. We will use real-life data and behaviour analysis to ensure the journeys your business is providing meet your users’ needs.

When it comes to B2B, customer journeys can take much longer than B2C journeys. This is because B2B purchase decisions often involve key stakeholders and require board level approval. Very rarely will you find a user landing and going straight to purchase.

Your strategy must meet users at different stages of their journey. From the extended research stage right way through to intent to purchase stage, we create compelling digital experiences that satisfy their requirements. From creating in-depth, informative pieces to showcasing real-life case studies that reinforce your deliverables. Our aim is help navigate them towards conversion.

One of the most important parts of an SEO campaign is onsite targetting. As B2B customer journeys are longer and more complex than B2C, onsite targetting must perfectly match a user’s intent in order to generate leads from organic search.

Once we’ve developed a unique targetting strategy, we’ll optimise your website’s content and create new content that adds real value. Your targetting strategy will guide us in our optimisation efforts to develop engaging content that converts. We understand the decision makers you are targetting seek evidence and real-life assurance, which is why case studies will be a central part of our strategy.