SEO Agency for Law Firms
Lay down the law in the search results with award-winning SEO
If you’re a law firm, you know how tricky it can be to get seen in search. From trying to outrank Reddit to proving your expertise to Google, the search landscape is tough.
Regardless of whether you specialise in family law, mergers and acquisitions, or medical negligence, helping your future clients find you is always a priority. That’s where we come in.
At MRS Digital we’ve worked with law firms and compliance teams for years, so we understand how to balance the need to be seen with the strict compliance requirements that come with it.
MRS Digital won three awards at the prestigious UK Search Awards 2023, including ‘Best Use of Search’ – Automotive: Large, for specialist car insurance broker, Keith Michaels.
Why you need specialist law firm SEO services
Law firms operate in a highly competitive space, and it’s essential that you have the visibility in search, while remaining compliant with the content served on your website.
Competitive search landscape
Law firms are constantly having to compete in the search results to be seen over their competitors. With such a wide range of specialisms out there and a huge number of highly qualified law firms, it’s increasingly hard to break into the top spots of the SERPs.
To rank well in Google for any kind of legal queries, whether informational or for someone looking for services (commercial), you need to have the strategic know-how and ability to write compelling, engaging and unique content that truly helps users.
Translating legal jargon into helpful content
Lawyers are naturally well-versed in a wide range of matters, but sometimes, translating that knowledge and technical language into content that is readily accessible by the general population can be tricky.
Genuinely helpful and engaging content online is more important than ever. You need access to specialists who know how to turn technical writing into digestible and informative content.
Your Money, Your Life (YMYL)
Your Money, Your Life or YMYL is a concept derived from Google’s search quality rater guidelines. It centres on topics that could significantly impact readers’ health, financial stability, safety, or wellbeing. In essence, it’s incredibly important to Google that YMYL content is written by proven experts and trusted sources.
For law firms, especially those that deal in family or financial matters, it’s essential to be able to demonstrate E-E-A-T (experience, expertise, authoritativeness and trust) to Google and users. We can help you do this.
Interested in a specific area of SEO?
Local SEO
Make sure your firm is on the local map. When your clients are just around the corner, your SEO needs to speak their language, target their territory, and be at the top of search for the relevant terms.
International SEO
Is your customer base spread across the globe? You’ll need an international SEO strategy that takes into account multilingual SEO, geo targeting and so much more.
New Website SEO
New websites face unique SEO challenges, including low domain authority and high competition levels. Our new website SEO service is here to help – whether it’s a brand new website or a complete overhaul of an existing site.
Integrated Search Marketing
Capture every potential customer, no matter where they are in their buying journey. From initial research to final purchase, a dual-powered search approach of both SEO and PPC ensures you’re there at every step.
Need something else?
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.
What’s included in our law firm SEO services?
All of our SEO work is tailored to your firm’s specific needs and goals, and so the weighting of specific parts of SEO will depend on a number of factors. We don’t provide fixed packages, but you can expect to see work from us including some or all of the following:
SEO Audit
We look at a wide variety of data points to help us understand what we can do to help you rank better. Using a selection of industry-leading tools, we are able to identify keyword performance, technical SEO markers and content issues. No decision is worth making without the data to back it up, so we get the data we need before we strategise.
SEO Strategies & Keyword Strategies
After crunching the numbers and mapping your search landscape performance, we’ll build your strategy out. We look at where you want to be and what your competitors are up to, then deliver your custom SEO strategy complete with a targeted keyword strategy and assignment plan. Simple, strategic, effective.
Onsite Content Strategy
Content is a huge part of successful SEO, and it remains a core foundation of our approach. Whether we’re writing copy for your new homepage or a series of blogs on the latest industry updates, our content writers will ensure that SEO is at the forefront of every decision.
Outreach and Digital PR
Great website content is just the start. To climb those search rankings, you need to have an industry voice. Our offsite SEO experts land you spotlight features and backlinks from respected publications, proving to search engines (and your audience) that you’re the real deal. It’s about getting your expertise seen in all the right places.
Technical SEO
Are you certain your site is fully and optimally accessible to Google’s search crawlers? Do you know if your site has broken links or slow loading pages? The best content can’t make up for a page that takes seconds to load! Good SEO is holistic, and a good technical foundation is the perfect place to build from.
In-depth Reporting
At the end of every month, your account manager will send you a comprehensive report with all the statistics and analysis you need to know about your SEO performance so that we’re held accountable for your success.
Why should MRS be your law firm’s SEO agency?
We’re a data-driven, creative-thinking, multi-disciplinary team that knows SEO like the back of our hand. We utilise our years of experience to craft an SEO approach that works for you.
+ Key industry knowledge
The legal space is complex and requires the accuracy and knowledge that our team possess to help you shine in the search results.
+ We’re an award-winning integrated search agency
Year on year, we continuously win a wide range of awards for our SEO and PPC work.
+ We stay at the forefront of SEO
We’re constantly reviewing the search results to keep us at the forefront of search. We’ve weathered every change before, so we’re here and ready to stand firm.
Specialist SEO platforms we use
Ahrefs
Allows us to explore competitors as well as research keywords and backlinks.
AWR
Up-to-date keyword ranking and visibility data across devices and specific locations.
Google Search Console
Helping us measure and report on site health, site search traffic, and performance.
Moz Pro
Powered by industry-leading metrics and with 20 years of heritage, Moz Pro gives us vast sets of data to validate our decisions.
Lumar
Maps in accessibility and intelligence to give us a broader picture of what your website is doing.
Google Analytics 4
Gives us insight in a more customisable way and from a variety of platforms.
Did you know we make our own industry leading tools…
Need something else?
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI and get the results you deserve.
Law firm SEO FAQs
Still have questions about our SEO services? Take a look at some of our frequently asked questions:
We aren’t legal experts, but we are used to working with compliance teams. We work closely with your internal compliance and review teams on all content to ensure we meet any compliance requirements. Working with your internal teams, we’ll include:
– E-E-A-T signals to demonstrate expertise to Google
– Clear and reputable sourcing on any statements made in online content
– Prompts for your subject matter experts to share specialist insight for content (where applicable)
Legal SEO demands a unique approach that sets it apart from standard optimisation. While core SEO principles apply, law firm websites must balance high visibility with professional credibility and regulatory compliance. We understand the nuances of E-E-A-T (Experience, Expertise, Authority, Trust) that Google especially values for legal content.
SEO takes time and no two businesses are the same when it comes to progression with organic visibility. Unlike PPC where you can get instant results, SEO can take months – the difference is that the results have longevity. We focus on impactful changes that will deliver the best ROI first, before tackling other smaller changes. There is also the option of taking an integrated search approach.
Let’s get you your next client.
Fill out the form to the right and one of our experts will be in touch within the next hour.
You’re going to love our SEO if….
- You’re sick of seeing your competitors on top
- You love the sound of speaking to a human and not an SEO robot
- You can handle the results we’ll deliver
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